Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
The no-nonsense recap to help you parse out what really matters.
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
Everything you need to write a strong, non-annoying follow-up email that gets a response.
Learn how to write marketing copy that your audience actually wants to read.
Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.
Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.
A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.