Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
The New Google Ads Destination Requirements Policy: What You Need to Know
What it means, whether you should be concerned, and what you need to do.
The Best Time to Post on Facebook in 2025 (+Why It Matters)
Four studies, two super-helpful visuals, one way to find out.
Out-of-Home Ads for Google Display & Video 360: What You Need to Know
The simplified explanation for small businesses.
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
The Complete Guide to (Persuasive) Landing Pages – With Examples!
The all-in-one guide to writing landing pages that win over leads and customers.
13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)
Learn how to communicate the value of your business in a fast, compelling, and memorable way.
The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)
These business mission statement examples will inspire you to write your own and/or change the world.
Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
The Big, Easy Cheat Sheet for Google Display Ads
From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.