Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

How to Set Up a Google Ads Account in 3 Steps

Create your account in three easy steps and get lots of free resources for setting up your first campaign.

11 Diversity, Equity & Inclusion Resources for Small Businesses

Incorporate true DEI into your marketing with these free tips, templates, and tools.

32 Free & Easy Instagram Story Templates for Businesses

Idea-inspiring, brand-building, follower-fetching templates designed to save you time.

7 Marketing Psychology Tactics to Influence Your Customers (With Examples)

With 26 easy tactics to use in your ads, landing pages, emails, and more!

Google Marketing Live 2022: The Top 10 Updates You Need to Know

The no-nonsense recap to help you parse out what really matters.

2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)

Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!

How to Write a Follow-Up Email (+12 Examples & Templates)

Everything you need to write a strong, non-annoying follow-up email that gets a response.

How to Write in Conversational Tone (+30 Awesome Examples)

Learn how to write marketing copy that your audience actually wants to read.