Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
The New Google Ads Destination Requirements Policy: What You Need to Know
What it means, whether you should be concerned, and what you need to do.
The Best Time to Post on Facebook in 2025 (+Why It Matters)
Four studies, two super-helpful visuals, one way to find out.
Out-of-Home Ads for Google Display & Video 360: What You Need to Know
The simplified explanation for small businesses.
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
The Complete Guide to (Persuasive) Landing Pages – With Examples!
The all-in-one guide to writing landing pages that win over leads and customers.
13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)
Learn how to communicate the value of your business in a fast, compelling, and memorable way.
The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)
These business mission statement examples will inspire you to write your own and/or change the world.