Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
Marketing Funnel: Stages, Strategies, & How It Works
Every marketing strategy needs a marketing funnel, and this guide will help you build yours.
9 Sneaky Ways to Spy on Your Competitors’ Ads
Become a super sleuth and find your competitors' ads with these tips and tools.
11 Actionable Ways to Build Client Relationships That Last
Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!
11 Tricks to Get the Click: How to Write Exceptional PPC Ads
Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.
64 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)
"Kiss me I'm Irish" is not on this list. Promise.
6 Common SEO Issues & How to Solve Them
Don't let SEO issues throttle your traffic. Read here how to solve them instead.
How to Write an Introduction Email (+Templates & Examples)
For when you need a more professional greeting than "What's up?"
![135 [NOT Overused!] New Year’s Instagram Captions & Templates](https://www.wordstream.com/wp-content/uploads/2021/12/new-years-instagram-captions-sparkler-feature.jpeg)
135 [NOT Overused!] New Year’s Instagram Captions & Templates
A list of creative, authentic New Year's Instagram captions that does NOT include "New Year, New You." Promise.
How to Do a Full Backlink Audit In 30 Minutes (or Less!)
Get tips and tools to do a backlink audit for your website fast--complete with step-by-step instructions and why backlink audits are important.