Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
12 Heartfelt Holiday Emails to Send to Your Customers (Examples & Templates!)
Want to send an authentic holiday greeting this year your customers will actually read? This is your cheat sheet!
64 Cliche-Free Holiday Copywriting Ideas & Examples
Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!
How to (Really) Compete in Facebook Ads: The 9-Point Playbook
Take hold of your strategy, take on privacy, and then take down your competitors.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More
Craft the perfect message for your emails, social posts, landing pages, and more.
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
Is a Future With No Keyword Match Types in Sight?
This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.