Kristen McCormick

Kristen McCormick

Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.

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14 Chatbot Examples that Generate Leads & Engage Visitors

Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!

Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI.

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.

How to Generate Leads: 41 Strategies That Work (Paid & Free!)

From lead magnets to landing pages to local tactics, there is something in here for every business.

The Most Popular Social Media Platforms in 2024 (+How to Harness Their Popularity)

This is not your average round-up. Learn about LinkedIn's lighter side, office supplies on Instagram, local SEO on Facebook, and more.

The 13 Best Marketing Strategies for Small Businesses in 2024

Actionable strategies in PPC, SEO, email marketing, social media, content, and more.

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)

When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.