Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways
Get the SMB and PPC scoop with insights from the tech and PPC community.
50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)
There's a National Public Sleeping Day in February. Who knew?
How to Generate Leads: 41 Strategies That Work (Paid & Free!)
From lead magnets to landing pages to local tactics, there is something in here for every business.
Google Changes “Remove Redundant Keywords” Recommendation: What You Need to Know
The context, clarification, and counsel you seek!
The 13 Best Marketing Strategies for Small Businesses in 2023
Actionable strategies in PPC, SEO, email marketing, social media, content, and more.
![131 [NOT Overused!] New Year’s Instagram Captions & Templates](https://www.wordstream.com/wp-content/uploads/2021/12/new-years-instagram-captions-sparkler-feature.jpeg)
131 [NOT Overused!] New Year’s Instagram Captions & Templates
A list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise.
![78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!](https://www.wordstream.com/wp-content/uploads/2021/12/holiday-captions-feature.jpg)
78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!
*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!
19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)
When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.
Google is Sunsetting Similar Audiences in 2023: What You Need to Know
Plus how and when to use its replacements: optimized targeting and audience expansion.