Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2023
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What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)
All the digital advertising intel, examples, and tips you need to grow your business.
16 Irresistible Popup Examples (& How to Copy Them!)
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Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
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60+ Easy & Creative March Marketing Ideas (With Examples!)
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14 Chatbot Examples that Generate Leads & Engage Visitors
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Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know
Get the deets here, plus a refresher on using negative keywords to maximize ROI.
What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways
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50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)
There's a National Public Sleeping Day in February. Who knew?