Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2023

Get equipped and inspired to make meaningful change in society through your marketing efforts.

What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)

All the digital advertising intel, examples, and tips you need to grow your business.

16 Irresistible Popup Examples (& How to Copy Them!)

Get ideas for promotions, layouts, calls to action, and more!

Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!

60+ Easy & Creative March Marketing Ideas (With Examples!)

In like a lion, out like a lamb, and chock full of opportunities to connect with your audience.

14 Chatbot Examples that Generate Leads & Engage Visitors

Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!

Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI.

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.

50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)

There's a National Public Sleeping Day in February. Who knew?