Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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65 Halloween Greetings & Sayings for All Your Marketing Needs

Because there's nothing scarier than staring at a blank screen 😱.

Is a Future With No Keyword Match Types in Sight?

This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.

10 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

67+ Free & Creative October Marketing Ideas (+Examples!)

Creative and meaningful ways to connect with your customers and stand out from competitors.

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.