Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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41 Happy New Year Wishes & Images for 2023 (Plus a Creative Word List!)

Discover a world of better ways to say "happy," "healthy," and all that jazz.

12 Heartfelt Holiday Emails to Send to Your Customers (Examples & Templates!)

Want to send an authentic holiday greeting this year your customers will actually read? This is your cheat sheet!

56 Perfectly-Worded Holiday Greetings for Clients, Comrades & Coworkers

Send heartfelt (and cheese-free) holiday greetings in your cards, emails, social posts, and more!

64 Cliche-Free Holiday Copywriting Ideas & Examples

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

40+ Thanksgiving Instagram Captions (The Cliché-Free List!)

Nix the cliches and come up with something original that your followers will appreciate.

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

Because who doesn't want to get more conversions at lower costs?