Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
Google Changes “Remove Redundant Keywords” Recommendation: What You Need to Know
The context, clarification, and counsel you seek!
The 13 Best Marketing Strategies for Small Businesses in 2023
Actionable strategies in PPC, SEO, email marketing, social media, content, and more.
![131 [NOT Overused!] New Year’s Instagram Captions & Templates](https://www.wordstream.com/wp-content/uploads/2021/12/new-years-instagram-captions-sparkler-feature.jpeg)
131 [NOT Overused!] New Year’s Instagram Captions & Templates
A list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise.
![78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!](https://www.wordstream.com/wp-content/uploads/2021/12/holiday-captions-feature.jpg)
78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!
*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!
19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)
When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.
Google is Sunsetting Similar Audiences in 2023: What You Need to Know
Plus how and when to use its replacements: optimized targeting and audience expansion.
The Top 20 Tips From Our Blog This Year: Nuances & Tricks Too Good to Miss
Nuances and tricks too good to miss.
41 Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)
If this isn't the easy button for holiday social media posting, then we don't know what world you're living in.
41 Happy New Year Wishes & Images for 2023 (Plus a Creative Word List!)
Discover a world of better ways to say "happy," "healthy," and all that jazz.