Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

Because who doesn't want to get more conversions at lower costs?

23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More

Craft the perfect message for your emails, social posts, landing pages, and more.

How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work

Here are eight strategies and 24 tactics you can do *before* raising bids.

Is a Future With No Keyword Match Types in Sight?

This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.

10 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.