Kristen McCormick

Kristen McCormick

Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.

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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

Because who doesn't want to get more conversions at lower costs?

23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More

Craft the perfect message for your emails, social posts, landing pages, and more.

How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work

Here are eight strategies and 24 tactics you can do *before* raising bids.

Is a Future With No Keyword Match Types in Sight?

This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.