Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
10 Tricks to Get the Click: How to Write Exceptional PPC Ads
Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.
How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros
Pointers from the pros around pixels, privacy, and performance. It's pure perfection.
How to Create a Customer Journey Map (+Free Template & Examples)
Eight steps, one complete example, and seven free templates. Jackpot.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
The New Google Ads Destination Requirements Policy: What You Need to Know
What it means, whether you should be concerned, and what you need to do.
The Best Time to Post on Facebook in 2023 (+Why It Matters)
Four studies, two super-helpful visuals, one way to find out.
Out-of-Home Ads for Google Display & Video 360: What You Need to Know
The simplified explanation for small businesses.
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!