Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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40+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

62+ May Marketing Ideas (and Examples) for Any Business or Budget

Connect with your customers in meaningful, memorable ways this month with your blog and social posts, emails, and more!

39 Ways to Increase Traffic to Your Website

Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.

24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy

Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.

The Complete Guide to Instagram Hashtags (With 120+ Hashtag Ideas)

Learn how one simple pound sign can improve your reach, rank, and reputation.

The Complete, Visual Guide to On-Page SEO in 2022 (With Templates!)

A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.

22 Ways to Ask for Reviews (With Copy/Paste Templates)

Learn how to ask for reviews—in person, via text, email, and more—with examples and copy/paste templates!

How Much Do Facebook Ads Cost in 2022? (+9 Ways to Stretch Your Budget)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

Google Universal Analytics Is Going Away: What You Need to Know

Find out what's changing and what you need to do (and what the heck Universal Analytics is, anyway).