Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

The Best Time to Post on Facebook in 2024 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

12 Eye-Catching Google Ads Examples & How to Copy Them

Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!

The Complete Guide to (Persuasive) Landing Pages – With Examples!

The all-in-one guide to writing landing pages that win over leads and customers.

13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)

Learn how to communicate the value of your business in a fast, compelling, and memorable way.

The Top 10 Google Ranking Factors for 2023 (+How to Optimize for Them)

Learn what really matters to Google when ranking your site—and how to optimize for it.

The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)

These business mission statement examples will inspire you to write your own and/or change the world.