Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
The Complete Guide to (Persuasive) Landing Pages – With Examples!
The all-in-one guide to writing landing pages that win over leads and customers.
13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)
Learn how to communicate the value of your business in a fast, compelling, and memorable way.
The Top 10 Google Ranking Factors for 2023 (+How to Optimize for Them)
Learn what really matters to Google when ranking your site—and how to optimize for it.
The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)
These business mission statement examples will inspire you to write your own and/or change the world.
Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
The Big, Easy Cheat Sheet for Google Display Ads
From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.
The 4 Stages of a Supremely Successful Content Marketing Funnel
Get a full tour of the content marketing funnel, including the best content types for every stage, plus tips and templates!
118 Creative Blog Post Ideas for Businesses (With Examples & Templates!)
Put that thinking cap on a shelf. You won't need it again. Ever.
Social Media Advertising in 2023: Costs, Types, Tips & Top Channels
Arm yourself to succeed with paid social, no matter what channel(s) you choose.