Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
Google is Sunsetting Similar Audiences in 2023: What You Need to Know
Plus how and when to use its replacements: optimized targeting and audience expansion.
The Top 20 Tips From Our Blog This Year: Nuances & Tricks Too Good to Miss
Nuances and tricks too good to miss.
64 Cliche-Free Holiday Copywriting Ideas & Examples
Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!
How to (Really) Compete in Facebook Ads: The 9-Point Playbook
Take hold of your strategy, take on privacy, and then take down your competitors.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
Is a Future With No Keyword Match Types in Sight?
This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.