Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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How to Get More Instagram Followers: 23 Smart Methods

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

How Does Google Ads Work in 2024? The Complete, Visual Guide

Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)

Complete with tips, tools, and a seven-tab template, this is website audit gold.

The 19 Best Marketing Strategies for 2023 (That You Can Actually Do)

These aren't trends to keep your eye on. They're plain realities and tangible strategies that will bring you results NOW.

10 Free Google Ads Tools You Didn’t Know About (But Should)

A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.

9 Free Blog Post Templates Guaranteed to Drive Traffic (From Our Top Performers!)

How do we know these templates work? Because it's how we do it.