Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.
We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.
These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.
The secret to sustained success is having great relationships with your clients. Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!
Learn what we have decided are the 17 most important announcements of Google Marketing LiveStream 2021—like enhanced conversions, the Shopify partnership, image extensions, local inventory ads, and so much more!