Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.
The 10 Best Free Google Ads Training Courses for Every Level
Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.
Healthcare Advertising Benchmarks for Search, Display, & Social in 2021
Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.
The 10 Latest Google Ads Updates: What You Should Know (AND Do)
In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!
268 Catchy & Creative Business Name Ideas
Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.
The 8 Best (Free!) Facebook Ads Courses for Every Learning Level
Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.
Can We Trust View-Through Conversions? An Experiment Reveals!
View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.
2021 Paid Search Advertising Benchmarks for Every Industry
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.