Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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Navigating COVID-19: A Simplified Guide to Resources for SMBs

This 7-point COVID-19 guide for small businesses includes resources and priorities. We've organized this guide by key objectives, including safety, customers, listings, marketing, finances, remote work, and making sense of it all.

Marketing During COVID-19: 4 Essential Copywriting Guidelines

This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You'll find guidelines, resources, and examples for ensuring sensitivity, accuracy, and relevance.

The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!

Google Responsive Search Ads 101: Best Practices You Need to Know

Google responsive search ads: 15 headlines, 4 descriptions, 7 best practices, and thousands of permutations.

75 Staggering Video Marketing Statistics

Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.

The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the eight best keyword research tools!