Kristen McCormick

Kristen McCormick

Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.

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13 SEO Strategies for SMBs During COVID-19

Here are 13 SEO best practices and strategies to implement for your small business to maintain quality website traffic during COVID-19, organized by general strategies, content strategies, and local strategies.

Why SEO Is More Important Than Ever-Yes, Even During COVID-19

Search traffic to websites is being drastically impacted by COVID-19, but that doesn't make your SEO efforts pointless. Here, we break down why SEO is important right now, especially for SMBs.

11 Free Ways to Reach Your Audience Online During COVID-19

With the economy in a slump and online engagement at a peak, there is no better time to try out these free yet effective marketing strategies on Google, Facebook, and Instagram during COVID-19.

State of the Internet Marketing Agency in 2020

Our annual inside look at what makes internet marketing agencies tick. Get the findings and key takeaways around growth, services, and reporting for overall agency management and PPC specifically.

Navigating COVID-19: A Simplified Guide to Resources for SMBs

This 7-point COVID-19 guide for small businesses includes resources and priorities. We've organized this guide by key objectives, including safety, customers, listings, marketing, finances, remote work, and making sense of it all.

Marketing During COVID-19: 4 Essential Copywriting Guidelines

This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You'll find guidelines, resources, and examples for ensuring sensitivity, accuracy, and relevance.

The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!

Google Responsive Search Ads 101: Best Practices You Need to Know

Google responsive search ads: 15 headlines, 4 descriptions, 7 best practices, and thousands of permutations.

75 Staggering Video Marketing Statistics

Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.