Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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How Much Do LinkedIn Ads Cost? (+How to Control Your Spend)

Find out how much LinkedIn ads cost, and get insights on how to control your LinkedIn ads costs using the right budget and bidding mix.

The Complete Guide to LinkedIn Ads Bidding Strategies

Find out all the LinkedIn ads bidding strategies that are available for your business to use and when you should use which.

Understanding the Facebook Ads Learning Phase + How to Make It Quick & Painless

Understand what the Facebook learning phase is and what you can do to avoid it in this complete walkthrough.

Updates to Google Ads Search Query Matching in 2025: What You Need to Know

Google Ads recently announced updates to query matching abilities. Find out what's changing and how it can impact you.

7 Ways to Highlight Promotions in Google Ads

Find tips and ideas to promote your business on Google Ads using this list of unique ways to include promotions in any campaign.

5 Low-Cost Google Marketing Strategies to Grow Your Business

Try these budget-friendly Google marketing strategies to get found on the world's largest search engine.

How to Customize Google Ads Conversion Tracking for Better Insights

Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.

Facebook Brand Safety & Suitability Controls: What You Need to Know

Find out how to exert more control over where your Facebook Ads appear.

TikTok Ads Bidding Strategies (Which Is Best for You?)

Here's a quick rundown of TikTok's two ad bidding strategy options and how to choose the right one.