Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.
In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
This post provides 5 ways to make your customer experience better than ever, which may actually result in bigger profits for you, too.
This post covers the most important PPC events of 2020 that should inform your 2021 paid strategy, including Google's launch of Discovery Campaigns and GA4; its limitations within reporting, Gmail ads, and text options; Facebook's ad suppression; the iOS update; and developments in LinkedIn, YouTube, and Quora ads.
In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it's the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. This step by step guide will
This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.