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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 2

Learn how to optimize YouTube video content that will help your business rank higher in Google in part 2 of this Video SEO Guide.

Megan Marrs
January 11, 2012 | Marketing Ideas

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 1

Learn how to create and optimize YouTube video content for SEO, helping your business rank higher in Google search results.

Megan Marrs
January 10, 2012 | Marketing Ideas

AdWords Experts Share the Secrets of Their PPC Success, Part 9

In addition to Internet marketing, I have over 19 years of traditional marketing experience – managing annual budgets exceeding $10 million.

Elisa Gabbert
November 29, 2011 | Marketing Ideas

What Do Adult Sexual Services Have to Do with AdWords?

At first when you see “Adult sexual services” you think someone has successfully spammed the results with white text on a white background or some such old-school black-hattery.

Elisa Gabbert
November 18, 2011 | Marketing Ideas

Search Marketing & Technology News Roundup, Oct. 4, 2011

Read about the latest search marketing & technology news for Oct. 4, 2011. Learn about Google's new circular ads, Rhapsody's acquisition of Napster, Facebook's new metrics, ads, and timeline feature, and Apple's iPhone event today.

Megan Marrs
October 4, 2011 | Marketing Ideas

5 Ways to Maximize Your Amazon Associates Revenue

Learn how you can maximize your revenue from the Amazon Associates affiliate marketing program with these five easy tips.

SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?

Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.

5 Ways to Lower Your Cost Per Action (CPA)

Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.

Understanding the Differences Between Google and Bing Match Types

Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.

PPC Ad Writing Tips from the Experts: An Interview with BoostCTR

Learn how to write PPC ads that get high click-through rates, how to do split-testing for PPC ads and more from the experts at BoostCTR.

Link Roundup: Online Marketing Highlights of the Week

DIYSEO offers 101 "easy, low-cost" SEO tips for time- and budget-strapped SMB marketers. This is a quick read and good overview of all the little basic things that small businesses should be doing on their websites and blogs.

The Signaling Theory of Marketing: What Your Actions Say About Your Business

Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?

Elisa Gabbert
February 25, 2011 | Marketing Ideas

PPC Ad Testing to Maximize Conversions

To maximize total number of conversions on your site, you will need to look at Impressions to Conversions, a metric that considers both CTR and CVR.

Chad Summerhill
September 15, 2010 | Conversion Rates

Is the Internet Making Us Smarter?

Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.

Are Your Keywords Descriptive or Prescriptive?

Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?

The Great Inline Link Debate

Search marketing bloggers continue to debate the value of inline links. Are they useful or just a distraction?

Venture Capital & Marketing – A VC’s Perspective on Marketing, SEO, PPC, & Search

Venture capital and specifically the role of marketing in pitching and getting funded is discussed.

Epic Facebook Link Roundup

The Facebook privacy issues are really hitting the fan this week. Find out what users and industry experts think about all the recent changes.

WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?

At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing.

What’s a Good Click-Through Rate (CTR) for Google Ads?

What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.

12 Ways to Find Someone’s Personal Email Address

If you have someone's name, you can find their personal email address. Sure, it may take some extensive digging and sleuthing, but if it's that important to, it can be had with some good old fashioned organic searching, scanning, and scouring the Internet. Today we'll show you 12 ways to find anyone's personal email.

Ken Lyons
September 23, 2009 | Marketing Ideas

SMO Is the New SEO: The Rise of Social Media Optimization

Social media optimization (SMO) may become as important as traditional SEO if Twitter, Facebook and social sharing continue to grow, replacing link building.