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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


64 Affordable Small Business Marketing Tools

Need a little help with your marketing? No problem! These 64 affordable small business marketing tools can help you with SEO, PPC, content marketing, design, email marketing and more.

Guest Author
March 16, 2017 | Marketing Ideas

10 Ogilvy Advertising Secrets that Still Work in 2017

David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.

Brad Smith
March 9, 2017 | Copywriting

75 Staggering Video Marketing Statistics

Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.

Why Brand Advertising Drives More Conversions than You Think

Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.

Larry Kim
March 6, 2017 | Conversion Rates

7 Proven Lead Generation Ideas You Need to Try

Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.

Brad Smith
February 22, 2017 | Copywriting

17 Hair-Raising Salon Marketing Ideas

If you’re running a hair or nail salon, how do you stand out from the crowd to earn new customers? Here are 17 salon marketing ideas to grow your customer base and stay on top of your marketing game.

Mary Lister
February 17, 2017 | Industry Insights

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.

Lisa Smith
February 6, 2017 | Marketing Ideas

6 Ways to Target Early-Stage Buyers in PPC

Don't just focus on SQL's -- targeting early stage buyers with PPC can be an extraordinarily effective technique. Find out six ways to make sure you're targeting every stage in the funnel in this post.

Guest Author
January 26, 2017 | Marketing Ideas

Does Dwell Time Really Matter for SEO? [Data]

Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!

Larry Kim
January 25, 2017 | Marketing Ideas

5 Subject Line Mistakes That Tank Your Open Rates

Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.

Brad Smith
January 19, 2017 | Marketing Ideas

#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

Google now responds to emoji on Twitter with quips, GIFS, and super-helpful local links: check out WordStream's infographic detailing all 187 emoji Google will respond to on Twitter!

Allen Finn
January 2, 2017 | Marketing Ideas

23 Creative Advertising Ideas That Actually Work

The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.

Mary Lister
December 19, 2016 | Marketing Ideas

7 Powerful Grassroots Marketing Ideas

Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.

Dan Shewan
December 7, 2016 | Marketing Ideas

4 Elements of an Inspiring Company Mission Statement (+20 Examples)

Do you need to re-work your corporate mission statement? Starting a new business and need a guide? Here's a list of golden rules to follow and examples of great company mission statements.

Mary Lister
December 6, 2016 | Marketing Ideas

The 10 Best Online Marketing Strategies to Make You a Unicorn

Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. Want to be a marketing unicorn? Check out these 10 best online marketing strategies.

Larry Kim
November 28, 2016 | Marketing Ideas

The 9 Best 404 Error Pages We’ve Seen

A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.

Mary Lister
November 22, 2016 | Landing Pages

5 Data-Driven Lawyer Marketing Strategies

Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!

Allen Finn
November 17, 2016 | Industry Insights

5 Holiday Email Optimizations for PPC Marketers

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

Guest Author
November 16, 2016 | Marketing Ideas

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.

Allen Finn
November 9, 2016 | Marketing Ideas

5 Ways to Earn & Build Customer Loyalty

Your loyal customers are the ones who buy your products even if they aren’t on sale and recommend your offerings to friends. Learn five ways to build customer loyalty through smart marketing.

Mary Lister
November 8, 2016 | Marketing Ideas

6 Ways to Optimize Images for Commercial Intent Searches

Optimizing images for high-commercial intent searches is one of the best, yet most underused methods to get your products and services in front of the right people at the right time.

Dan Shewan
November 1, 2016 | Marketing Ideas

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Finding the right advertising or marketing agency to partner with is challenging, but this simple guide and flowchart will make the process as painless as possible!

Erin Costello
October 26, 2016 | Marketing Ideas

How to Calculate Your Marketing Budget [Infographic]

Not sure how much your business should spend on marketing? Use this simple process and formula to calculate your marketing budget, whatever your company size and revenue.

Guest Author
October 24, 2016 | Marketing Ideas

3 Simple PPC Formulas Proven to Lower Your Costs

You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!

Mark Irvine
October 17, 2016 | Marketing Ideas

11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.

Larry Kim
October 12, 2016 | Marketing Ideas

Making the Case for Controversial Marketing: 5 Questions to Answer

Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.

Guest Author
October 5, 2016 | Content Marketing