Blog Category
Marketing Ideas
10 Ogilvy Advertising Secrets that Still Work
David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.
75 Staggering Video Marketing Statistics
Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.
Why Brand Advertising Drives More Conversions than You Think
Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.
10 Tips for Tastier Food & Restaurant Advertising
Food and restaurant ads can be remarkably effective - but there are a few ways to make your campaigns extra spicy. Here are ten hot tips for better food industry advertising.
Why Old-School Ads Still Totally Work (And How to Imitate Them)
Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.
17 Hair-Raising Salon Marketing Ideas
If you’re running a hair or nail salon, how do you stand out from the crowd to earn new customers? Here are 17 salon marketing ideas to grow your customer base and stay on top of your marketing game.
5 Tips to Personalize Your Marketing (Without Looking Like a Creep)
Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.
6 Ways to Target Early-Stage Buyers in PPC
Don't just focus on SQL's -- targeting early stage buyers with PPC can be an extraordinarily effective technique. Find out six ways to make sure you're targeting every stage in the funnel in this post.
![Does Dwell Time Really Matter for SEO? [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/average-time-on-site-after-rankbrain.png)
Does Dwell Time Really Matter for SEO? [Data]
Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!
5 Subject Line Mistakes That Tank Your Open Rates
Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.
![#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]](https://www.wordstream.com/wp-content/uploads/2021/07/emoji-google-responds-to-on-twitter-infographic.png)
#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]
Google now responds to emoji on Twitter with quips, GIFS, and super-helpful local links: check out WordStream's infographic detailing all 187 emoji Google will respond to on Twitter!
23 Creative Advertising Ideas That Actually Work
The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.
7 Powerful Grassroots Marketing Ideas
Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.
4 Elements of an Inspiring Company Mission Statement (+20 Examples)
Do you need to re-work your corporate mission statement? Starting a new business and need a guide? Here's a list of golden rules to follow and examples of great company mission statements.
The 10 Best Online Marketing Strategies to Make You a Unicorn
Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. Want to be a marketing unicorn? Check out these 10 best online marketing strategies.
19 Genius Dental Marketing Ideas to Grow Your Practice
As a dentist, bringing in good clients, and lots of them, is hard! Here are some smart marketing ideas to make it easier for your potential customers to find your dental practice.
The 9 Best 404 Error Pages We’ve Seen
A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.
5 Data-Driven Lawyer Marketing Strategies
Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!
5 Questions AdWords Advertisers Should Ask Themselves Every Quarter
Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.
5 Ways to Earn & Build Customer Loyalty
Your loyal customers are the ones who buy your products even if they aren’t on sale and recommend your offerings to friends. Learn five ways to build customer loyalty through smart marketing.
6 Ways to Optimize Images for Commercial Intent Searches
Optimizing images for high-commercial intent searches is one of the best, yet most underused methods to get your products and services in front of the right people at the right time.
The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor
Finding the right advertising or marketing agency to partner with is challenging, but this simple guide and flowchart will make the process as painless as possible!
How to Calculate Your Marketing Budget [Infographic]
Not sure how much your business should spend on marketing? Use this simple process and formula to calculate your marketing budget, whatever your company size and revenue.
3 Simple PPC Formulas Proven to Lower Your Costs
You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!
11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]
High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.
Making the Case for Controversial Marketing: 5 Questions to Answer
Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.
7 Awesome Data Visualization Tools for Digital Marketers
Data visualization tools can help you turn data into something both powerful and beautiful. Here are the 7 best data viz tools for to transform your data marketing.