Geo-targeting: What Is Geo-targeting?

Geo-targeting or geotargeting refers to the practice of delivering different content or advertisements to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through paid search campaigns.

To learn more about using geo-targeting strategies in AdWords, check out these resources:

Location-based social networking websites also enable merchants to target customers depending on their locations.

AdWords Features