Geo-targeting or geotargeting refers to the practice of delivering different content or advertisements to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through paid search campaigns.
To learn more about using geo-targeting strategies in AdWords, check out these resources:
- Complete guide to geo-targeting and location targeting in PPC
- How to use geo-targeting with bid modifiers
Location-based social networking websites also enable merchants to target customers depending on their locations.