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Increase Website Conversions

Your website conversion rate is the ratio of visitors to your website that then go on to take your desired action (purchasing a product, signing up for a newsletter, etc).

website conversion rate formula

If you are looking to improve your website conversion rate, there are a number of actions you can take.

Website conversion tips and strategies

Compelling buttons

To increase your website conversion rate, make sure that your desired action isn’t hidden in a boring, run-of-the-mill hyperlink—instead, be sure to use a nice looking “sign-up” or “purchase” button that is just begging to be clicked. It’s very important that your buttons look good, because a strange or unattractive button can make visitors think twice.

Fast load times

Your page load times have a dramatic affect on your website conversions—even the difference of a second or two can make or break your website conversion rate. Make sure your pages load as quickly as possible for optimal website conversion rates.

Seamless navigation

Make sure that your website is easily to navigate and clean. Visitors need to be able to get to where they want to go.

Use images (in moderation)

In many cases, adding an image to you page can increase website conversion rates. Especially in a page dominated primarily by text, an image or two is a great way to break up content and keep visitors engaged. Just make sure you don’t overload a visitor with too many images—you don’t want them to be distracted or your page to feel cluttered.

Write compelling, clickable PPC ads

One of the major website conversion strategies is to ensure that your PPC ads are highly relevant to the keywords your intended audiences are searching. You’ll also see better website conversion rates if you target long-tail keywords, as those searchers are more likely to be further in the buying cycle and therefore more likely to convert.

Between search for “HDTVs” and “1080p 60Hz LCD HDTV,” who seems more prepared to make a purchase?

Focus on relevancy

Website conversion experts will advocate the important of relevancy. The key is to maintain relevance between you ads and corresponding landing pages. Your landing page should deliver on the promise of your ad (the call to action) and make it easy for the searcher to complete that action, be it signing up for a newsletter, downloading a white paper or making a purchase.

Free tools to help improve website conversion

Website conversion optimization is all about getting the right people to your site by choosing great, high-performing keywords that are relevant your offering. With search marketing, increasing your qualified traffic is a matter of bidding on and optimizing for the right keywords.

You can use our Free Keyword Tool to find the right keywords to target with your ads, as well as our free Google Ads Performance Grader to make sure you’re following best Google Ads practices.

google ads account structure - wordstream keyword tool screenshot

And finally, optimizing your website for search engines can help ensure you get relevant organic traffic to your site. Use the free LOCALiQ Website Grader to get an instant SEO audit and find opportunities to improve.

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