Ad Ranking: What Is Ad Ranking?

Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP).

The position of this ad depends on  the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.

All other things equal, the more relevant your keywords, ad text and landing pages, the higher your Quality Score, and the higher your ad ranking.

Higher ad ranking typically results in greater exposure for your products or services as a result of experiencing higher click-through-rate on your ads.

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