AdWords Campaign: Target the Right Visitors With the Right Keywords

There’s more to an AdWords campaign than sitting back and waiting for visitors to click on your ads. You need to make sure that the ads you’ve created are being displayed to the right people, and that you’re not paying too much for keywords that won’t offer you beneficial returns.

WordStream’s integrated keyword management solution finds your most valuable AdWords keywords, because it mines your site’s traffic and conversion data for search queries that visitors have actually used to find you. Using these terms in your AdWords campaign results in several important benefits:

Guaranteed qualified traffic
A higher click-through rate (CTR)
A lower cost per click (CPC)
Better paid search engine rankings
A higher Quality Score

AdWords Campaign Maintenance Requires Constant Revision

Like many forms of marketing, creating and maintaining an AdWords campaign isn’t something you can do once and move on. PPC and SEO are continuous, iterative processes that require constant attention in areas like:

Keyword research
Segmenting and grouping keywords
Weeding out ineffective negative keywords
Revising your AdWords bidding with an AdWords bid tool
Analyzing keyword data
Creating and prioritizing landing pages to accompany your PPC ads

Finding time not only to touch on each of these areas but to actually execute them fully is something search marketers struggle with and fall short of on a daily basis. All of these tasks take time and energy -- time and energy that could otherwise be spent on developing new marketing strategies or taking on more clients.

With WordStream, this constant flow of iterative tasks becomes so much more manageable and makes the AdWords learning process simple. You still hold the reigns to your AdWords bid management and can make decisions regarding how much you spend, which words you focus on, and how you group them, but the more laborious and time-consuming parts of the process, like finding and organizing new keywords, are tasks that WordStream is there to help with.

Ensuring the Lowest Minimum Bid and the Best Results With WordStream

You can be sure that you’re enjoying a low minimum bid by choosing the most effective keywords for your campaign, but how do you know what the “right” keywords are? Luckily, with WordStream, it’s easy to avoid many of the common errors search marketers make in developing their keywords for their AdWords marketing campaigns.

With a traditional approach, you’re constantly guessing and analyzing. WordStream allows you to embed a snippet of code into your website to integrate with your site’s log files.

Import keywords through a JavaScript tracker to help fuel your AdWords campaigns.

Because WordStream shows you what’s already working to bring people to your site, you don’t need to guess what words to bid on based on general search data or what you think people are searching for. When you’re directly involved in managing your own campaign, it becomes difficult to try to put yourself in your customer’s shoes. As results with WordStream will show you, your site’s visitors are typing in highly specialized, long-tail search terms that you would never think to bid on.

Using Keyword Groups In Your AdWords Campaign

An AdWords campaign can only be successful if it’s based on the right keywords -- keywords that are:

Specific to your target audience
Less costly to bid on than more general, highly competitive terms
Guaranteed to drive traffic to your site

Using WordStream helps you discover keywords, but equally importantly, WordStream helps you to filter them into groups so you can develop a hierarchy of keywords in your AdWords campaign. Then you can decide, based on visitor and conversion data, which keyword groups to build your AdWords campaign from. This makes your AdWords campaign management much easier.

With WordStream, you can turn keyword groups into ad groups right from the dashboard.

Use WordStream to create ad groups in your AdWords campaign with one click of the mouse.

Informed keyword grouping directly impacts your Quality Score. Having close-knit ad groups that perform well in your PPC campaigns shows the search engines you’re in tune with what your customers want.

Your reward?

More qualified clicks and traffic
Better conversion rates and higher ROI
More cost-effective ad spend
A higher Quality Score
Better search results for less money.

AdWords Campaigns Made Easy With WordStream

You can start saving more money and time and seeing better results in your AdWords account today! To learn more about using WordStream to improve your AdWords campaign: