Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text like "Click here." Proper use of anchor text can help the page linked to rank for those keywords in search engines.

The anchor text is also known as the link label or link title. The words contained in the anchor text helps determines the ranking that the page will receive by search engines such as Google or Yahoo and Bing. Not all links have anchor texts. Different browsers will display anchor texts differently.

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