What if you had $25,000 in free advertising budget to spend on a complete PPC makeover? Where would you start?
This infographic details the top five ways that small businesses can renovate their PPC accounts to get better results from Google AdWords. Key findings from this original research include:
A typical small business wastes about 25% of their annual PPC advertising budget. Depending on the vertical, that 25% of wasted spend adds up to a lot of lost business, sales and leads:
Just doing more work in your PPC account is probably the single easiest way to improve your results. But most SMB AdWords managers are guilty of laziness:
In 2013, the typical small biz AdWords account has two campaigns and 212 keywords, but only:
PPC advertisers, whatever the size of their business, need to do smart keyword research, focusing on keyword relevance and keyword expansion:
Too few keywords, too few negative keywords, and incorrect use of keyword match types lead to high amounts of wasted spend.
More relevant ads get higher Quality Scores. With a perfect Quality Score of 10, you’d enjoy 80% lower cost per click and a 50% discount on cost per action. The lower your score, the more you pay – unfortunately the average Quality Score for small businesses is 5.
Landing pages are how you cross the finish line in PPC and convince your visitor to convert. Small business advertisers aren’t closing the deal because of poor landing page optimization:
These landing page mistakes lead to poor ROI and big holes in reporting.
Now is the time to the opportunities in mobile advertising. However, small businesses still aren’t making the most of mobile space:
For a limited time only, WordStream is offering $25,000 in free AdWords advertising to an AdWords account user who shows the most improvements following the advice provided by our AdWords Performance Grader. For more details, visit our event page: Grade and Get Paid!