Erin Sagin

Erin Sagin

Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.

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The Positives of Removing Negatives

In our case, however, most of the companies we help to optimize their PPC campaigns don’t even realize that going negative—that is, eliminating the useless keywords that bring the wrong people to your site—is even a possibility.

What the New AdWords Ad Rank Algorithm Really Means

The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.

Top 5 Ways You’re Leaking Money in AdWords

Are you wasting money in AdWords? Most SMB's waste 25% or more of their PPC budget! Here are five ways you're probably leaking money from your AdWords account.

Targeting Bilingual & Spanish-Speaking Audiences in Google Ads: The Why & How

Not advertising to the bilingual Spanish-speaking community is a huge missed opportunity. Learn how to target bilingual audiences in AdWords.

How to Write Ad Copy for PPC: 6 Tips for Better Ad Writing

Learn five tips for writing better PPC ad copy. Even if you're not very creative, this pragmatic approach to ad copywriting will improve your click-through rate!

AdWords Review Extensions: Add Positive Reviews & Testimonials to Your AdWords Ads

Learn how to use the newest Google AdWords extension, Review Extensions, to add positive reviews, awards and testimonials to your AdWords text ads.

Google Ads Extensions Cheat Sheet

Google Ads ad extensions are a highly effective way to make your ads bigger and more clickable, at no additional cost to you. But there are so many extension types -- which ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.

Five Reasons to Bid on Branded Terms in PPC

Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.

Google Ads Geotargeting Demystified: Advanced Location Options

As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.