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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


4 Customer Marketing Strategies that Help Keep Our Clients Happy

The cost of acquiring a new customer is up to 30 times that of keeping an existing one! That's why you need these killer customer marketing strategies to keep clients happy...

Chris McHale
April 15, 2016 | Marketing Ideas

11 Easy Ways to Reduce Your Bounce Rate

Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.

Dan Shewan
April 6, 2016 | Marketing Ideas

5 Ways to Optimize a Small Marketing Budget

Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies. Here are five tips to follow.

3 Things We Learned from Last Year’s Biggest PR Stunts

PR stunts can do wonders for your traffic - but how beneficial are they, really? In this guest post, Lillian Podlog of Fractl dives deep into the data behind the biggest PR stunts of 2015.

Guest Author
March 23, 2016 | Marketing Ideas

RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.

Larry Kim
March 14, 2016 | Marketing Ideas

3 Free Tools to Help You Understand Your Online Audience

Technology is a massively important tool for growing your company. Here are three services that will help you better understand your audience so you can easily boost sales.

Larry Kim
February 16, 2016 | Marketing Ideas

Cheat Sheet: Bing Ad Extensions

Which BingAds extensions are right for your account? Get a rundown of each extension and how to use it with this nifty cheat sheet.

Erin Sagin
January 27, 2016 | Marketing Ideas

10 Stats That Will Make You Rethink Marketing to Millennials

With their ever-increasing buying power, millennials are one of the biggest emerging opportunities for marketers. Learn what makes this generation tick, then check out our top 10 stats that will revolutionize your approach to marketing to millennials.

Erin Sagin
January 27, 2016 | Marketing Ideas

My Top 12 Can’t-Miss Digital Marketing Conferences

Build your business and make great connections at these premiere marketing events in 2016.

Larry Kim
January 21, 2016 | Marketing Ideas

Can We Please Kill the Whitepaper in B2B PPC?

Using white papers to get leads as part of your B to B marketing strategy? It might be time to rethink that! Here's why, plus 7 types of better B2B offers for lead gen.

Guest Author
January 18, 2016 | Marketing Ideas

5 Tips to Create More Memorable YouTube Ads

Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.

Erin Sagin
January 12, 2016 | Marketing Ideas

25 Digital Marketing News Sources You NEED to Be Reading

To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. Here are 25 digital marketing news sources you NEED to read.

Dan Shewan
January 5, 2016 | Marketing Ideas

7 Ways to Humanize Your Brand

Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.

Margot Whitney
December 23, 2015 | Marketing Ideas

The WordStream Guide to Product Marketing: Making People Want What You Sell

Product marketing is a complex and multifaceted discipline, but even the smallest businesses can market their products more effectively using these product marketing strategies.

Dan Shewan
December 16, 2015 | Marketing Ideas

23 Brilliant Marketing Quotes You’ll Wish You’d Said

Behold! We put together 23 brilliant marketing quotes (we couldn’t stop at just 19, as some of these were too good not to share) that will help you become a better digital marketer and maybe, just maybe, a better person – and isn’t that what the holiday season is all about?

Dan Shewan
December 9, 2015 | Marketing Ideas

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

Did you know email marketing and PPC work hand in hand? Get 10x more out of your email marketing by borrowing strategies from paid search (and vice versa)!

Erin Sagin
December 7, 2015 | Marketing Ideas

10 Crafty Strategies for Etsy Marketing & Other Craftmakers

Etsy marketing and craft marketing can be challenging, but there are a lot of creative ways to get the word out about your craft business and sell what you make!

Dan Shewan
November 12, 2015 | Marketing Ideas

9 Killer Demand Generation Strategies for New Brands

Demand generation is crucial for companies of all sizes, especially new brands and startups. But what is demand generation marketing exactly, and how can small brands start leveraging the power of demand generation to grow their business?

Dan Shewan
October 22, 2015 | Marketing Ideas

8 Super-Fascinating Digital Marketing Stats Revealed at SMX East

NYC was the perfect place to host SMX East, the world’s largest search engine marketing conference and expo. Check out these 8 game-changing stats to fuel your online marketing

Margot Whitney
October 6, 2015 | Marketing Ideas

Room Service! 7 Essential Hotel Marketing Strategies

When I was thinking of how best to open this post on hotel marketing strategies, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.”

Dan Shewan
September 23, 2015 | Marketing Ideas

5 Shocking Stats I Learned at INBOUND 2015

With 14,000 attendees and 170+ tracks INBOUND is the marketing event of the season. Check out the 5 shocking stats I learned this year.

Margot Whitney
September 15, 2015 | Marketing Ideas

How to Create Buyer Personas That Are Scary Accurate

Creating buyer personas is one of the best ways you can get inside your ideal customers' head and really understand who they are, and how to sell to them.

Dan Shewan
September 14, 2015 | Marketing Ideas

The 8 Coolest Ad Targeting Features in Marketing Right Now

The ad targeting options available to marketers these days are staggeringly powerful. Here are Larry Kim's eight favorite targeting features in PPC and social media marketing.

Larry Kim
September 11, 2015 | Marketing Ideas

The PPC Success Report, Now with Bing Ads Reporting

Bing Ads advertisers, you're in luck! The PPC Success Report now includes comprehensive Bing Ads data and analysis. Learn more...

Joe Kimball
September 10, 2015 | Marketing Ideas

The 5 Elements of a Strong Inbound Marketing Strategy

Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!

Margot Whitney
August 25, 2015 | Marketing Ideas

99 Online Marketing Tools You Won’t Be Able to Live Without

If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...

Dan Shewan
August 24, 2015 | Marketing Ideas

18 Signs You Are a Digital Marketer

18 struggles only digital marketers experience. If you work in paid search these memes will definitely resonate with you.

Erin Sagin
August 20, 2015 | Marketing Ideas