Cost Per Sale: What Is Cost Per Sale?

Cost per sale is the amount an advertiser pays for each sale generated by an advertisement. The cost per sale metric is a variation on cost per conversion, where the "conversion" is a sale or purchase.

How is cost per sale calculated?

Cost per sale is caculated by dividing your total costs by your total revenue from sales. For example, if it costs you $100,000 to produce, market, and advertise your product in a month, and you generate $1,000,000 in sales during a month, your cost per sale is ten cents. (Not a bad profit margin.)

Use the tool below to quickly see if your cost per sale is higher or lower than average in your industry.

Want to quickly see if your CPA is above or below average? Just enter your cost per action, currency and industry below to find out: