Free tools designed for business growth
Use our free tools to save money, test faster, improve visibility, create better copy, and tackle every marketing task with more data for better results. Dozens of tools. Zero cost.
Google Ads Performance Grader
How are your Google Ads really performing? Find out with a free, instant report card, with scores in nine key areas (plus tips on how to improve!)
- Wasted spend
- Click-through rate
- Best practices
- Long-tail keywords
- Quality Score
- Impression share
- Account activity
- Mobile optimization
PPC Tools
PPC results hinge on having great data. These free PPC tools help you benchmark your results, rate your potential for success, and get more from each search campaign.
Google Ads Grader
See your full Google Ads performance picture in just 60 seconds to eliminate wasted spend and find out where to improve.
Free Keyword Tool
Make keyword research a breeze by finding the best terms to target for SEO, AI, and PPC campaigns.
Facebook Ads Grader
See how your Facebook ads perform and reveal missed opportunities for more reach, leads, and conversions.
Google Ads Viability Checker
Learn how likely it is that Google Ads will provide a profitable outcome for your specific business.
Google Ads Industry Benchmarks Lookup
See the current average CTR, CPC, conversion rate, and CPL of Google Ads in your industry.
SEO & Presence Tools
A solid online footprint now includes visibility on search engines, AI chatbots, business directories, and more. These SEO and presence tools help your business be present wherever buyers look for solutions.
Local Citation Coverage Calculator
Get a local citation coverage score and see which listings you need to focus on next.
Interactive Fanout Calculator
Measure your page’s ability to capture AI citations through comprehensive topical coverage.
Passage Relevance Scorer
Compute semantic similarity between fan-out sub-queries and your content passages for better AI visibility.
Local Business Schema Generator
Generate structured and optimized schema markup in JSON-LD format for your local business in seconds.
Local SEO ROI Calculator
Estimate the return on your SEO efforts by the value generated from short- and long-term improvements in rankings.
Local Backlink Idea Generator
Get a categorized list of local backlink prospects including an outreach angle and difficulty tier.
Content Effort Scorecard
Score your articles for “content effort,” a Google ranking signal, and see which elements they’re missing.
Title Tag Match Grader
Evaluate how aligned your title tag is with a target search query and get rewrites for higher CTR and rankings.
Free Keyword Tool
Make keyword research a breeze by finding the best terms to target for SEO, AI, and PPC campaigns.
Marketing Calculators
Know the potential before you invest. Use these free marketing calculators to put numbers behind each decision, so you can see where your budget will have the greatest impact.
Local Citation Coverage Calculator
Get a local citation coverage score and see which listings you need to focus on next.
Interactive Fanout Calculator
Measure your page’s ability to capture AI citations through comprehensive topical coverage.
Email ROI Calculator
Project the monthly and annual revenue from your email program and see how each factor affects your return.
Local SEO ROI Calculator
Estimate the return on your SEO efforts by the value generated from short- and long-term improvements in rankings.
Cross-Channel Frequency Cap Calculator
Estimate how frequently prospects see your message across channels and find the ideal cadence for campaigns.
Referral ROI Calculator
Calculate the anticipated increase in customers, cost of customer acquisition, payback period, and ROI of your referral program.
Promotion Tactic ROI Estimator
Estimate the cost, effort, and payback in revenue and ROAS you can expect from a mix of promotion tactics.
Copywriting Tools
Even a tiny tweak can improve the success of your marketing copy. These free copywriting tools use data-backed best practices to save you time and generate more attention, clicks, opens, and conversions.
CTA Generator
Generate six best-practice CTA ideas for landing pages and emails based on your unique promotion and tone.
Email Subject Line Tester
Score your email subject lines by potential spam and viewability attributes and get tips to improve them.
General Marketing Tools
Marketing has a lot of moving parts, from email to channel strategy to planning your next promotion. These free tools help you check your work to improve performance and avoid unpleasant surprises.
Email Subject Line Tester
Score your email subject lines by potential spam and viewability attributes and get tips to improve them.
Email ROI Calculator
Project the monthly and annual revenue from your email program and see how each factor affects your return.
Email Deliverability Health Check
See if your emails are at risk of being throttled, junked, or blocked and learn the fix for a higher send rate.
Cross-Channel Maturity Assessment
Score your marketing based on its level of channel coordination and learn how to create an optimized strategy.
Cross-Channel Frequency Cap Calculator
Estimate how frequently prospects see your message across channels and find the ideal cadence for campaigns.
Cross-Channel Measurement Stack Builder
Get a list of tools to measure your cross-channel marketing tailored to your scale and data maturity.
Referral ROI Calculator
Calculate the anticipated increase in customers, cost of customer acquisition, payback period, and ROI of your referral program.
Promotion Tactic ROI Estimator
Estimate the cost, effort, and payback in revenue and ROAS you can expect from a mix of promotion tactics.
Promotion Plan Builder
Get a ranked list of the best promotion tactics based on your budget, time, and business.
SWOT Analysis Builder
Create a unique SWOT analysis quickly using your strengths, weaknesses, opportunities, and threats inputs.
TOWS Matrix Generator
Get a set of specific, actionable strategies based on your SWOT analysis inputs.
Social Media Tools
Social media is a platform for brand and product discovery. Use these free social media marketing tools to get found in more feeds and turn fans into buyers.
Facebook Ads Grader
See how your Facebook ads perform and reveal missed opportunities for more reach, leads, and conversions.