Google Ads Industry Benchmarks Lookup

See the current average CTR, CPC, conversion rate, and CPL of Google Ads in your industry.

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Google Ads Industry Benchmarks

Pick your industry to see typical CTR, CPC, conversion rate and cost per lead. Based on WordStream's 2026 benchmarks study of 13,474 US search campaigns.

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Source: WordStream 2026 Google Ads Benchmarks (Search Network).
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