Google Bombing: What Is Google Bombing?

Google bombing refers to black-hat SEO practices aimed at increasing a webpage’s rank for a specific Google search by exploiting its algorithm. Google bombing generally involves artificially inflating the number of pages that link to a page and the words used in the link’s anchor text.

Google’s search-ranking algorithm ranks pages higher for particular search phrases if enough other pages linked to it using similar anchor text (linking text such as “miserable failure”). By January 2007 Google had made changes to search results to counter popular Google bombs, such as “miserable failure”, which now lists pages about the Google bomb itself.