Thanks for your interest in the WordStream blog! We love guest posts because they allow us to provide a diverse range of topics and expert insights for our readers. We do, however, get a lot of requests, and we can’t accept them all! But these guidelines will give you the best chances of success.
The WordStream blog has been a go-to resource for online marketing and advertising for over 12 years. Here are some things to know!
- Our audience: Marketers, advertisers, business owners, or students looking to learn and improve in the digital marketing and advertising space. Particularly for small to medium-sized businesses and marketing agencies.
- Our tone: Our blog is authoritative and informative but friendly and fun to read. Conversational writing is our style—think approachable expert.
- Our topics: B2B, content, copywriting, ecommerce, landing pages, lead gen and conversion, marketing ideas/strategies/psychology, organic social media, PPC (search, display, social, cross-channel), SEO, website content (we do not cover topics related to app/website development).
- Our posts: We publish a wide variety of post types, including (but not limited to!):
- New or different angles on common topics.
- First-hand accounts of experiments/strategies/tests
- How-to guides/cheat sheets for techniques and platforms.
- Lists of tips, tools, or compelling strategies.
- Industry trends, data, and insights.
- Vertical-specific advice.
- Creative ideas and real examples.
We love guest posts, but we do get a high volume of requests on a daily basis. As such, WordStream only accepts posts that are high-quality, timely, accurate, actionable, original, and resonate with our audience. Here are some best practices that will help us to respond to you faster and, if your topic is a go, get it published sooner.
1. Familiarize with the WordStream blog
Please do this! To get a feel for not only our topics, but also our tone and basic format (short intros, lots of headings and subheadings, short paragraphs, value-adding images, etc.). Read a few posts in full, and then do some skimming and exploring.
2. Check to see if we’ve covered your topic already
We’ve been around for over a decade, so this is a must! If we have covered your topic, we may still be interested if you can offer something more up-to-date or approach it with a fresh angle or different perspective. The best way to see if we’ve covered your topic is to do a site search on Google:
This search operator is your best friend. Do not include the brackets in your actual search.
Here’s what we want!
- Sufficient length: 1,500 words minimum
- Short intro: ~150 words. Introduce your topic and then tell the reader what the post will cover.
- Friendly tone: conversational, not corporate!
- High quality: original, actionable, organized, and accurate!
- Skimmability: headings, subheadings, short paragraphs
- Images: screenshots, graphs, charts, concept illustrations, images from our existing posts, etc. NO STOCK IMAGES. A meme or two is okay. Images that don’t belong to us/you need to be cited via “Image source” anchor text under each image.
- Backlinks: no more than 3 per post
- Short bio: 1-3 sentences, can include links to your website or social accounts.
Here’s what we DON’T want!
- Thin content that demonstrates a lack of depth of knowledge on a topic.
- Fluff: redundant, filler words, uses many words to say little.
- Overly promotional content.
- Previously published or sponsored content.
- Stock images! (Worth mentioning again.)
Guest posts we love
To get a feel for what a great guest post looks like, head to our Guest Author bio page
We get a large volume of guest pitches, so please be patient with us throughout the process.
- Pitch response: If your pitch is chosen, we’ll do our best to respond within 1-2 weeks. Please follow up in three weeks if you haven’t heard from us.
- Outline: Once we nail down the topic and title, we’ll request an outline. If the outline is approved, you’ll get drafting!
- Draft: If the draft meets our quality standards, we’ll move on to editing. [If the draft does not meet our quality standards (i.e., it is thin content and/or cannot be improved without heavy edits), we will let you know that we cannot move forward with the post.]
- Edits: We will edit the content to align with our standards as well as the WordStream style guide. If we need anything on your end— a better quality image, a change to a section, or further elaboration on something, we’ll let you know.
- Publishing: Depending on the level of edits needed and our content calendar needs, your post could get published anywhere from 2-4 weeks after you’ve submitted it. This can be longer if we are particularly backlogged.
Send an email to Kristen at [email protected]!
Here’s what to include:
- [GUEST PITCH] in the subject line
- A little about yourself: What experience or expertise will you be drawing from in your post?
- Proposed ideas: Topic ideas are great, title ideas are even better!
- Writing samples: Please link to at least one existing publication.
We’re looking forward to learning from and working with you!