The WordStream Blog

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Guest Posting Guidelines

The WordStream blog is an authoritative resource that helps make online marketing easy for advertisers, agencies, small to medium-sized business owners, students—anyone interested in learning about digital advertising. 

To include the best tips, tricks, and techniques from experts in the industry, the WordStream blog regularly runs guest posts from contributors and welcomes pitches for relevant, engaging topics. 

What we’re looking for

The WordStream blog publishes a wide variety of high-quality content related to online marketing. The best way to get an idea of the types of content and the topics that we cover is to read the blog regularly. WordStream only accepts posts that are timely, accurate, original, and resonate with our audience. 

Here are a few types of content that we’re particularly interested in from guest contributors:

  • First-person accounts of online marketing strategies or tests.

  • How-to guides for online marketing techniques or platforms.

  • Lists of successful and compelling ad strategies or types.

  • Industry-specific advertising advice.

Note: The WordStream blog does not accept previously published, sponsored, or overly promotional content.

Basic Requirements

Our blog publishes a wide variety of content, and we apply the same basic requirements to all of our posts to maintain our high-quality standards.

Here are some fundamental guidelines that blog posts should follow:

  • Length: 1,500-2,500 words

  • Images: 1 early in the introduction, and 1 per section or 1 per 200 words after that

  • Purpose: To provide helpful information and actionable tips.

  • Audience: Marketers, advertisers, agencies, small and medium-sized business owners, students—anyone interested in learning the ins and outs of online marketing.

Best Practices

Those basic requirements are, of course, just the baseline for what kind of content the WordStream blog publishes. If your idea meets that threshold, great! Now, here are a few more things you’ll need to do to make sure your post would be a good fit for the WordStream blog:

  • Read the WordStream blog. This is the best way to learn the types of content we publish and get a feel for the blog’s tone. 

  • Check to see if we’ve published your topic already. After 10 years, the WordStream blog has a lot of content. Before pitching, it’s a good idea to check and see if we’ve already published a post on your topic. If we have, consider whether or not you could write something with a fresh angle or from a different perspective. 

  • Think about why your idea matters now. Your idea does not need to be tied to a news story or a product update, but it should be relevant to readers at the time. 

  • Explain why you’re the person to write this. We love guest posts because they give our audience the opportunity to learn from experts and business owners through the digital marketing industry. If you have a specific experience or expertise that makes you the person to write this post, tell us.

  • Consider your title. When submitting a pitch, your title will convey the topic and the scope of your post. Consider how effectively the title does that, how engaging it is, and whether or not you would want to read that post.

Guest posts we love

There are a ton of guest posts on the WordStream blog with great topics, interesting titles, unique perspectives, high-quality images, actionable advice, and engaged readers. The best guest posts, though, have all of these.

Here are a few examples of exceptional guest posts that we love:

How to write a guest post

The WordStream blog prefers pitches before considering completed guest post submissions.If you have previous writing experience, please include links. But if you don’t have any clips, don’t worry—when we review potential guest posts, we consider the strength of the topic and how well it fits with our audience’s interests and our upcoming content calendar more than the experience of the writer. 

Response times vary depending on the current content calendar, but we do our best to respond in 1-2 weeks. If you haven’t received a response after a few weeks, feel free to follow up.

What to expect if we accept your pitch

The WordStream blog has high standards for the quality of our content. If we think your pitch sounds like it could appeal to our audience, we will let you know whether or not we’d consider a draft. If we think the draft of your post meets our quality standards, we’ll let you know if we’d like to publish the piece within 2-3 weeks. 

Here’s what you can expect from guest posting on the WordStream blog:

  • Exposure. The WordStream blog has been publishing industry-leading content for over a decade and sees more than 1.5 million viewers each month.

  • Social promotion. We promote our content on social regularly. If you’re guest posting for the WordStream blog, we’ll ask for your social information to tag you in our promotion so that you can share with your network, too.

  • Edits. Because the content we publish varies so significantly, our process for editing guest posts isn’t strictly defined. We might ask you to make a few changes or suggest a possible revision, especially if the content doesn’t match your pitch or doesn’t meet our quality standards. For all posts, we will at least edit the content thoroughly so that it matches the WordStream style guide.

After the final version of your post has been approved, it typically takes 2-4 weeks before the post is published on the WordStream blog. 

Have an idea you think would be great for the WordStream blog? Email Ceillie at cclarkkeane@wordstream.com