The WordStream Blog

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Guest Posting Guidelines

Hi there and thanks for your interest in the WordStream blog! We welcome and regularly publish guest posts because they allow us to provide a diverse range of topics and expert insights for our readers. We do get a high volume of requests, however, but if you read and stick to these guidelines, you can expect a much quicker response time from us! 

About the Wordstream blog

If you haven't followed along on our blog, not to worry! But knowing more about it will help you to come up with a more effective pitch or first draft. Here are some basics to get acquainted.

Our audience

The WordStream blog is an authoritative yet friendly resource that helps make online marketing easy for advertisers, agencies, small to medium-sized businesses and/or their owners, professional marketers, local businesses, students—anyone looking to improve or learn in the digital marketing and advertising space.

Our content

The WordStream blog publishes a wide variety of high-quality content related to online marketing. Here are a few types of content that we’re particularly interested in from guest contributors:

  • First-person accounts of online marketing strategies or tests.

  • How-to guides for online marketing techniques or platforms.

  • Lists of successful and compelling ad strategies or types.

  • Industry-specific advertising advice.

  • Examples/templates to provide starting points or inspiration.

NOTE:

  • The WordStream blog does not accept previously published, sponsored, or overly promotional content.
  • WordStream only accepts posts that are timely, accurate, original, and resonate with our audience.

How to pitch to us

We love guest posts, but we do get a high volume of requests on a daily basis. As such, we prefer topic pitches over completed submissions so we can better track and more quickly respond to them. That being said, here are some best practices that will help us to respond to you faster and, if your topic is a go, get it published sooner.

  • Familiarize with the WordStream blog. Read a few posts in full, and then do some skimming and exploring to get a feel for our tone and our basic format.
  • Come with ideas. We love it when you come to us with topic ideas or ideally, titles.
  • Check to see if we’ve published your topic already. If we've already published a similar post, consider whether you could write something more up-to-date, or approach it with a fresh angle or different perspective.The best way to see if we've covered your topic is to do a site search on Google:
guest posting guidelines site search

This search operator is your best friend. Do not include the brackets in your actual search.

  • Tell us about yourself. If you have a specific experience or expertise that makes you the person to write this post, tell us! Also, if you have existing writing samples or publications, please share a few! But not to worry if you don't.
  • Include [GUEST PITCH] in your subject line. It seriously helps!

What we need in your guest post

Once we agree on a topic and you get the go-ahead to start writing, keep these tips in mind:

  • Adequate length: 1,500-2,500 words please!

  • Wordstream links. We'll add more internal links when we're editing the post, but ~3 WS links you add to the post would be great.
  • A short bio at the end. Just 1-3 sentences about who you are, what you do, and/or what you're passionate about. Feel free to include links to your business website, LinkedIn profile, or social media handles. 
  •  

  • Images. THIS IS A BIG ONE! All WordStream posts include one image early in the introduction, and then one per every 200-300 words. This helps us to get your post published more quickly. The images don't have to be original (although those are great) or earth-shattering.

If you get stuck with images

Including images is sometimes easy and other times not so much. Here's help you if you get stuck:

  • Types of images. All kinds of images can work for a blog post, but here are some ideas:
    • Screenshots of a process you are describing.
    • The graph or visual depiction of a stat you provided (just provide a link to the source).
    • Real-world examples of the strategy or tactic you are describing.
    • Recycled WordStream images—do a site search in Google images (site:wordstream.com "image you are looking for" (without the quotes)) to see if we have one you can recycle.
  • The best way to provide images:
    • Paste them right into the Google or Microsoft doc and we can save them off of there.
    • BUT, keep image sizes no smaller than 800px wide as much as possible (in some scenarios it just wont be applicable or necessary;).
    • When taking screenshots, Zoom in and then take the screenshot, to avoid a too-small or pixelated image. If you're using an external monitor, move the window to your regular screen for the best quality image.

Guest posts we love

There are a ton of guest posts on the WordStream blog with great topics, interesting titles, unique perspectives, high-quality images, actionable advice, and engaged readers. The best guest posts, though, have all of these. Here are a few examples of exceptional guest posts that we love:

What to expect

Response time to your pitch

Once you've emailed your pitch, response time will vary depending on the current content calendar, but we do our best to respond in 1-2 weeks. If you haven’t received a response after 2 weeks, please do follow up!

Once we accept your pitch

Once we've reviewed your pitch, we'll let you know whether we’ll consider a draft. If the draft meets our quality standards, you can expect the following:

  • Edits. Because the content we publish varies so significantly, our process for editing guest posts isn’t strictly defined. We do edit the content to ensure it matches the WordStream style guide. If we need anything on your end— a better quality image, a change to a section, or further elaboration on something, we'll let you know. Depending on the level of edits needed, your post could get published within anywhere from 1 to 3 weeks. We will be in communication about that date so you can know when it'll get published.
  • Exposure. The WordStream blog has been publishing industry-leading content for over a decade and sees over 2 million viewers each month.
  • Social promotion. We promote our content on social regularly. If you’re guest posting for the WordStream blog, we’ll ask for your social information to tag you in our promotion so that you can share with your network, too.

Ready to pitch?

Email Kristen at kmccormick@wordstream.com and please prepend your subject line with [GUEST PITCH]. Thank you!