Dominate PPC & SEO with Our Free Keyword Niche Finder

Whether you work on the paid or organic side, keywords are foundational to search engine marketing (SEM). By enabling you to make your business visible in the search results, keywords give you the chance to meet your prospects precisely when they’re in need of your help.

Search Engine Results Page


If you’re using PPC to meet your prospects, keywords are your tickets to the real-time auctions where you and your competitors duke it out for the coveted real estate at the top of the SERP (Search Engine Results Page). And if you’re using SEO to meet your prospects, keywords are essential to telling search engines what your content is all about—thus ensuring that your website attracts relevant users.

It’s not enough, however, to simply build a list of keywords and hit the ground running. The most successful search engine marketers—in PPC as well as SEO understand the importance of grouping together closely related keywords, or keyword niches.

Let’s get to the core of this guide. By the end of it, you’ll know:

  • What keyword niches are
  • Why they’re important for PPC
  • Why they’re important for SEO
  • How to find and build them

The Free Keyword Niche Finder — Find Profitable Keywords for SEO & PPC

"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keywords lists and this tool is called WordStream."

Mihaela Lica, Search Engine Journal


Free Keyword Niche Finder Topics

Learn More about The FREE Keyword Niche Finder

Want to know more about The Free Keyword Niche Finder, like what are "keyword niches," or what does "relative frequency" mean, or where do we get the data from for our keyword finder? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest.

What People are Saying about The FREE Keyword Niche Finder

"The Keyword Niche Finder from Wordstream gives our writers a unique free tool to assist in content topic selection and for finding valuable, previously undiscovered long-tail keyword variations to help increase traffic to their articles from search engines." — Tim Blacquier, Director, Online Marketing, Life123

Yes! Our Keyword Finder is Free!

Guests can use the Free Keyword Niche Finder free. You get 10 free searches up-front, and one free search per day going forward. You can have the entire list of keywords mailed to you for free as well.

What Are Keyword Niches?

Keyword niches are groupings of tightly related keywords that can be used to drive paid (PPC marketing), organic search marketing and other niche marketing strategies.

Why Do I Need a Niche Finding Tool?

The process of manually performing keyword research and organizing your website keywords to find valuable niches can take hours, even days, using typical keyword tools. WordStream's Free Keyword Niche Finder automates that process so you can find keywords in the most profitable groups to target in just seconds.

How Keyword Niches Help SEO

Our niche finder software can help in Identifying keyword niches allows you to prioritize your SEO workflow, identify promising topics for Web content and blog posts and help ensure that your website is optimized for the most profitable SEO keywords.

How Keyword Niches Help PPC

Identifying niches of popular PPC keywords and AdWords keywords in your vertical allows you to create a strong PPC account structure at inception. This will save you time and money by delivering more relevant ads, which in turn generate more clicks and improve your Quality Score.

Keyword Finder Data Sources

We believe that The Free Keyword Niche Finder provides the most comprehensive and accurate keyword niche suggestions and relative frequency estimates of any free or paid  keyword suggestion tool or keyword software on the market. Our keyword finder aggregates over 1 billion unique keywords, including:

This aggregated keyword data represents over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources, including ISPs, browser toolbars, and search engines.

How is the Data so Accurate?

By drawing from diverse keyword data sources and by weighting data appropriately, we're able to provide a more comprehensive and less biased mix of both head and long tail marketing terms for you to use in PPC and SEO activities.

How Does The Free Keyword Niche Finder Work?

Our free keyword finder scans a keyword database of over a trillion search queries to find the most relevant and potentially profitable keyword niches. Our proprietary keyword grouping algorithm determines semantic relevance and automatically groups keywords into closely related clusters you can target with pay-per-click advertising and Web content optimized for organic search.

What If I Already Have a List of Keywords?

If you already have a keyword list, learn how to use effective keyword grouping to organize your list into actionable segments.

How Do I Save My Keyword Niches?

You can have your keyword niche results emailed to you in a zipped file.

How Do I See More than 10 Groups?

When you clear out a keyword group from the results (using the red X button next to that niche), another group will be added to the results. You can repeat this process until you've seen all the available keyword groups. However, the tool only displays 10 keyword niches at a time.

Not to Worry...All Your Keyword Data is Kept Private

First, here’s some background on us. Besides our keyword finder, WordStream provides a full suite of search marketing management solutions, which includes PPC software, a keyword analyzer and a host of next-generation SEO and PPC tools as well as an advanced AdWords tool, for conducting proprietary keyword discovery, keyword research, keyword suggestion and keyword organization.

That said, WordStream will never provide or sell the names and private data of our customers or site users to outside companies. WordStream employs various security measures, including Secure Socket Layer (SSL) protocol, to protect the loss, misuse and alteration of information under our control. Additionally, the private keyword data provided by WordStream users is in no way shared or integrated with the Free Keyword Niche Finder.

What is Relative Frequency?

Relative frequency is our estimate of how often a particular keyword is searched on. A higher relative frequency means that the keyword is searched on more frequently, which can mean a greater degree of keyword competition.

To Learn More about WordStream's PPC Management Software:

About WordStream

Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.