AdWords Reporting Tool: The PPC Success Report

For many businesses, AdWords reporting and analysis is huge time sink. Users log into AdWords to check in on a specific metric or track a campaign, but often end up lost in a sea of overwhelming, unintelligible data, wasting valuable time that could be devoted to other areas.

WordStream has created a new tool to address marketers’ needs – the AdWords Reporting Tool, designed to provide a fast and easy way for businesses to report on their AdWords progress.

The AdWords Reporting Tool crafts comprehensive visual reports on key AdWords data sets, enabling users to:

  • Save time on AdWords reporting and analysis.

  • Make sense of AdWords data.

  • Communicate and share AdWords success with team and clients.

The AdWords Reporting Tool provides reports that are both information-rich and easy to understand, giving you only the data you need in order to eliminate excessive metrics and confusion. The reports combine valuable data with bright, colorful graphics, offering a refreshing alternative to the bland, dull, and data-bloated reports common with other tools.

The AdWords reports are designed to make them easily digestible so that they can be shared with managers, other team members, or clients for agencies. The AdWords Reporting Tool can be accessed within WordStream Advisor platform. Simply log in to your account and click the “Generate Report” button at the top of the screen.

The AdWords Reporting Tool offers a comprehensive report divided into 3 main sections:

  • The Search Performance Funnel: Shows the funnel path for budget, impressions, clicks, and conversions, as well as information regarding CTR, conversion rate, and CPA.

  • Account Health & Trends:  Offers graphical view of impression-weighted Quality Score, CTR, average CPC, cost, and CPA are trending between months with easy to interpret line and bar graphs.

  • Top Performers: Features a colorful word cloud of your account’s top performing keywords and provides insight into best-performing text ads.

Let’s take a closer look at these three main sections of the AdWords Reporting Tool.

Search Performance Funnel: Assessing ROI

The Search Performance Funnel offers easy to interpret data on budget, click-through-rate (CTR), conversion rate, and cost-per-acquisition (CPA).

AdWords Reporting Tool

The search performance funnel illustration shows how your AdWords budget is being used to bring clicks and drive conversions, culminating in your bottom line. The AdWords report also shows changes from previous months, allowing you to compare your current report with past month performances.

Account Health & Trends: Tracking the Key Metrics

The Account Health and Trends section of the AdWords Reporting Tool provides charts and graphs to illustrate your AdWords account’s impression-weighted Quality Score, click-through rates, average CPCs, cost, and cost per acquisition(CPA). The report also illuminates how these essential metrics are trending between months.

AdWords Account Health

AdWords Reporting Tool for Account Performance

Top Performers: Which Words Work for Your Business

The Top Performers section of the AdWords Reporting Tool shows an account’s highest performing keywords and text ads.

The account’s highest performing keywords are shown in a bright visual word cloud, helping users easily detect which keywords are generating the greatest number of impressions and clicks. The report also shows conversions, CTR, CPA and cost for the top 5 keywords.

AdWords Top Keyword Performers

The Top Performers section also shows your AdWords account’s most successful text ads while offering suggestions on how to improve keywords and bolster ad performance.

The Top AdWords Reporting Tool

WordStream’s AdWords Reporting Tool streamlines PPC analysis for marketers – it aims to serve as a key weapon in any small business’s arsenal in the battle against data-overload, useful for both advertisers and agencies.

To summarize, the AdWords Reporting Tool lets users:

  • Create visually captivating reports with one click: The AdWords Reporting Tool transforms large amounts of data and metrics into an aesthetic infographic-style report that’s easy to take in and implement.

  • Obtain immediate insight regarding account performance: The personalized report calls attention to the key aspects of your account, letting you focus in on what’s important and communicate information to team member and managers.

  • Identify where your account needs improvement: The AdWords report shows where AdWords efforts are successful and where they need improvement. You’ll also get actionable tips on how to boost your account.

See how WordStream’s new AdWords Reporting Tool can benefit your business! Try it today!