Keyword Intent – Reach More Searchers by Considering the Intent Behind Your Keywords
Keyword intent is about giving searchers what they want.
To determine the value of keywords for your business, you need to identify the intent of the searchers. Are they browsing? Are they ready to buy? Or are they simply looking for solutions to a problem?
Once you know the intent of your searchers, you can target the high-intent keywords that will drive them to your website.
But how do you find keywords of high intent?
WordStream has created a dynamic keyword management solution designed to discover highly focused, intent-driven keywords.
stop blowing your budget on low-intent keywords
If you’re unsure of keyword intent, you could be throwing money away on low-intent keywords in your AdWords ad groups or wasting time on low-value keywords with your SEO content efforts. So finding those high-intent keyword phrases is crucial.
WordStream helps by:
- Expanding your target terms to longer, more intent-driven keywords
- Tracking keywords that trigger action
- Blacklisting keywords that don’t produce conversions
By focusing on the high-intent keywords and eliminating the low-value keywords, you’ll see your search relevance rise and you’ll generate more qualified traffic at lower costs.
Let’s take a closer look at how WordStream helps you find better keyword intent.
Better Keyword Intent through Keyword Expansion
High-intent keywords are typically mid- or long-tail keywords. As searchers get closer to a purchase, they type more specific terms into search engines.
WordStream finds new keyword opportunities by culling your own private search logs. That way, you get new, proven high-intent keywords on a daily basis.
With these proven, long-tail, higher-value keywords, you'll be more aligned with searcher intent, have more optimized conversion rates and more likely to generate greater sales numbers.
High-Intent Keywords Get Conversions
Terms that contain the word “buy” are obviously keywords of the highest intent. The searcher has signaled that they’re ready to make a purchase.
Here we’ve searched WordStream for high-intent keywords with the terms “dog” and “buy.” WordStream displays the results and includes the conversions--which we've designated as a "newsletter signup"--generated by these high-value keywords.
This allows us to further leverage intent because you can drill down through the different levels of the buy cycle by adding more, longer-tail terms to your keyword lists.
Dump Keywords of Low Intent
If a keyword is not converting or not related to your business, it makes no sense to continue to bid on it for PPC or to optimize for it with SEO.
WordStream has a blacklisting feature that allows you to identify low-intent or unrelated keywords and remove them from your list.
Here, the WordStream Keyword Suggestion Tool is recommending that, as the owner of a bookstore, you should add the term “textbooks” to your keyword groups. But what if your bookstore doesn’t sell textbooks?
Easy. All you have to do is click the blacklist button and you’re telling WordStream to designate that low-intent keyword as a negative keyword.
By removing these low-intent or unrelated SEM keywords, you can focus more or your time and effort on the keywords that are conversion producers.
WordStream takes the Guesswork out of Finding High Intent Keywords
With the ability to expand your keyword lists, track converting keywords and eliminate low-value keywords, WordStream is the ultimate tool for discovering keywords and maximizing keyword intent.
Sign up and try WordStream now.
You'll see more clicks and more conversions with WordStream.
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