Marketing Strategy

25 Ways to Increase Traffic to Your Website

By Dan Shewan August 14, 2014 Posted In: Marketing Strategy Comments: 19

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.

Increase traffic to your website lonely road

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

Increase traffic to your website social media icons

Image via Pascale Communications

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Increase traffic to your website reptile with long tail

Image via thegardensofeden.org

7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

9. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

Increase traffic to your website referral link analytics data

10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

Increase traffic to your website Larry Kim LinkedIn profile

11. Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

Increase traffic to your website thought leadership concept

Image via business2community.com

14. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

Increase traffic to your website 8-bit loading bar icon

17. Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

Increase traffic to your website comments section

Image via organictalks.com

19. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

21. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Increase traffic to your website news aggregator sites

22. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

Increase traffic to your website buzzsumo results page

24. Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

25. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.

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Comments

Thursday August 14, 2014

Andrew Solomon (not verified) Said:

Thanks for this article! a lot of it was known to me, but refreshing the brain helps to keep a person on their toes. It's also a great reference for beginners. I would just add that being a true (sincere) contributor to conversations and in the community of your industry are huge. I think it takes time to build an audience and being that there is a boat load of spam, it takes awhile to build trust. So read articles, comment on articles, share those articles, credit the writers of those articles and repeat. Create great content, continue be social and the traffic will come.

Saturday August 16, 2014

Alliwilson (not verified) Said:

Great points shared by you ! Each and every point has its importance in increasing traffic to its website. 

Sunday August 17, 2014

Paul (not verified) Said:

When I saw the headline of this article I thought  'another one of those random articles about increasing traffic'...decided to read it anyway and I actually got some great tips so well done!

Interview an industry leader (#13) is one I'll definitely be trying. I think it's a relatively easy way to piggyback on the traffic their sites and social media channels usually receive because most of them would link to the interview.

Sunday August 17, 2014

Marketing Bees (not verified) Said:

Great post! I really like how you put everything together, there are some very useful tips. Good job!

Monday August 18, 2014

khalil bashir (not verified) Said:

I think there are some pretty good traffic tips listed in this blog article.   I would say it's best to narrow them down though so that you can focus on one or two strategies and master them for best results.  At least that's how I like doing things.

 

 

Tuesday August 19, 2014

Roseanderson (not verified) Said:

great job.. surely it will help to increse website traffic.. Thanks for sharing..

Thursday August 21, 2014

Christopher Visser (not verified) Said:

A good SEO company will be able to provide you visibility of your site in other areas either effect search engine placement or the site visitor's experience.

Thursday August 21, 2014

Anukriti (not verified) Said:

Thankyou Mr.  Dan. I am Learning more new things that i didn't know before but today, some concepts are clear. All points are very useful and get more natuaral traffic.

Friday August 22, 2014

timosz (not verified) Said:

Even though the term SEO does not appear heavily through the article, most of the points mentioned herein can be considered as 'essential' SEO practices. A good post overall!

Saturday August 30, 2014

Munish (not verified) Said:

Hey Dan, rally its a very nice post. Frankly speaking, I was missing few points for my blog and now after going through your blog post i am pretty much sure that I will be able to drive more traffic now to my Blog. Highly appreciate your time to write such a great article. Thanks.....

Thursday September 04, 2014

Immer Manalu (not verified) Said:

This article is so useful. Anyway, that will be for an expert only. How about a newbie, it's difficult to apply, my traffic is so poor and I am stuck now. Any help?

Thursday September 04, 2014

Ralph Green (not verified) Said:

Great post Dan, I totally agree with all the ways to increase traffic to website. Social media plays an important role in driving traffic to the site. As well as building network to the customers and generating loyalty among them. 

Thursday September 04, 2014

Ranjit (not verified) Said:

Very nicely explained. Great to read it. Thanks

Thursday September 04, 2014

Biotechpicklist (not verified) Said:

Excellent tips I am starting to do more long tail keywords to help drive traffic, but to have a successful website you have to do all the things right. With more practice though overtime you learn about new things to help improve your site. It honestly really is trial and error as you gain traction with your website.

Monday September 08, 2014

Jawwad Saeed (not verified) Said:

Very nicely explained. Thank you for the great article. . . In my opinion SEO is the best way to drive traffic to your website for free. cheers

Wednesday September 10, 2014

Vasanth (not verified) Said:

Thank you sir. I learned a lot from your post.

Thursday September 11, 2014

Jenifers Lisa (not verified) Said:

Hi Dan Shewan,

These all ways are great to consider for increasing traffic of website. Nowadays, It become a very important to follow the right way or strategy to increase traffic to your website. Including rich media's in your website traffic getting stretagy can be a worth idea to increase traffic to your website.

Saturday September 27, 2014

sachin (not verified) Said:

Really awesome tips man...thanx for sharing it...i really appreciate with your work..keep doing it

Tuesday September 30, 2014

Tian Tian (not verified) Said:

Very good. Learnt a lot! Thank you.

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