Mary Lister

Mary Lister

Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. When she’s not writing words for work, you can find her eating extra-cheesy pizza while planning her next trip.

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6 Simple Steps to Make Engaging YouTube Pre-Roll Ads

Creating YouTube pre-roll ads can be tricky, especially if you’re a small business. Here are the six steps you need to create engaging pre-roll ads, including brainstorming ideas, making your video weird, and more!

7 High-Converting Event Landing Pages (& How to Copy Them!)

Great event landing pages have much more than the basic where, when, and why. Here are seven examples of great event landing pages from Salesforce, SXSW, and more, so that you can learn from the best and create your own high-converting landing pages!

13 of the Most Persuasive Ads We’ve Ever Seen

Check out 13 real examples of pretty darn persuasive ads—and how to write your own!

The Beginner’s Guide to Direct-to-Consumer Marketing

Direct-to-consumer businesses are changing the game, and to set your DTC business up for success, you need to make sure you're marketing your business the right way. Here's everything you need to know to get started with direct-to-consumer marketing.

The Complete LinkedIn Advertising Cheatsheet

If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is the platform for you. In this LinkedIn advertising cheatsheet, I'll cover everything you need to know, including ad types, audience targeting, and more!

The Ridiculously Useful Guide to Snapchat Ads

In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.

15 Non-Negotiable Email Marketing Best Practices

Email marketing is a great, low-cost method to drive engagement and conversions—as long as you're doing it right. Here, we've compiled the 15 non-negotiable email marketing best practices you need to follow for successful campaigns.

24 Instagram Marketing Tools for More Followers, Likes & Sales

Instagram isn’t an option for marketers, it’s a necessity. And there are plenty of tools, many of them free, to help you create better Instagram posts! Use these Instagram marketing tools for filtering, scheduling, analytics and get a more beautiful, likable Instagram feed.

33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

From navigation menus to form fields to CTA's, effective landing page formulas can be tough to crack. Learn how to maximize your conversion rates with these 33 landing page optimization stats.