Mary Lister

Mary Lister

Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. When she’s not writing words for work, you can find her eating extra-cheesy pizza while planning her next trip.

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The 10 Best Marketing Strategies to Reach College Students

If you market to college students early, they can become your most loyal customers! Here are the best ways to market to them, including through giveaways old fashioned coupons, social media campaigns, campus media sources, and more.

How to Sell on Etsy: Your All-in-One Guide to Getting Started

Wondering how to sell on Etsy? In this all-in-one guide, we're sharing how to set up your shop, how to set yourself up to sell LOTS, and why it's worth selling on Etsy in the first place!

5 Simple Steps to Set Up Your TikTok Ads

With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.

The Quick & Easy Cheat Sheet for Pinterest Video Ads

Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.

9 Ways to Manage Your B2B Social Media Like a B2C Champ

Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!

7 Ways to Write More Like-able Social Media Copy

Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.

Get Started with Out-of-Home Advertising: Here’s How

Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!

22 Ways to Write More Compelling Marketing Copy

Design is important, but your marketing copy can make or break your campaigns. Here are 21 ways to make your marketing copy more compelling, including using data, customer reviews, and more!

The 11 Landing Page Best Practices We Swear By

If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information.