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Keyword expansion is the act of adding new keywords to your current keyword list and search campaignss, so that you rank for more keywords and pull in more traffic.
Keywords are the backbone of your search marketing efforts, and a stagnant keyword list is as dangerous as a stagnant business. In fact, one can lead to the other. Keyword expansion is crucial in order to stay relevant and competitive.
So what’s the best way to expand a keyword list? How do you know which keywords are appropriate for your business? How do you stay current?
With WordStream’s Keyword Discovery Tool, you can expand your keyword list with valuable, untapped keyword verticals and minimize time spent shifting through irrelevant keywords.
Expanding your keywords list opens the doors to new opportunities and new potential customers. Identifying unique and well performing keywords assists all areas of your business, including product development and client communication. Without new keywords, you can’t grow your site traffic and find new leads and customers.
Put simply, keyword expansion can save you money and improve your business. Benefits include:
WordStream offers a suite of free keyword tools designed to help you continuously expand and organize your keywords for search marketing.
Benefits of using WordStream’s keyword tools include:
Using WordStream is the best way to expand keywords while maintaining relevance within your search campaign. You get all the benefits of keyword expansion, such as finding new verticals and discovering strong converting keywords with a lower CPC, without the tedious and repetitive work that’s often involved.
Start expanding your keyword campaigns with WordStream by trying our Free Keyword Tool now.