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Keyword research is a fundamental part of search marketing, whether you’re primarily running pay-per-click (PPC) or paid search marketing campaigns, or you’re looking to improve your organic search engine optimization (SEO) results.
What is keyword research? Keyword research is the process of identifying and optimizing your site for the specific words that people are typing into search engines. Since it helps you connect with the right audience at the right time, keyword research is a crucial element of a successful search marketing campaign.
If you want your site to rank well for relevant, intent-driven keywords and earn healthy organic traffic, understanding how to conduct keyword research and recognizing which keywords are worth your focus is essential.
In order to successfully market through search you need learn how to research keywords and:
So the question becomes: How do you, the search advertiser, go beyond a static list of keywords to create a continuous stream of keyword phrases that improve your bottom line? How do you discover and research keywords that will drive relevant traffic to your business?
WordStream’s keyword research tools make researching profit-driving keywords easy.
You can quickly and easily find new keywords for your business, organize long lists of keywords into workable groups, and even evaluate the performance of your existing keywords, all using WordStream’s new and improved Free Keyword Tool.
WordStream’s Free Keyword Tool is a smarter, more actionable tool that allows you to conduct advanced keyword research. It leverages targeted data that you can use in your search marketing campaigns, both organic and paid. While using keyword tools is an essential part of any keyword research strategy, the Free Keyword Tool will help you become a keyword research pro, guiding the way for analysis that can boost your business in enormous ways.
Not sure where to get started with PPC keyword research for your business? Here’s a simple process to follow:
For a more detailed guide, check out our Easy Guide to Keyword Research for Businesses.
What’s important to understand about keyword research is that a list of keywords, in and of itself, isn’t very helpful. To see traffic and profits from those keywords, you need to put them to work in keyword-rich web copy, including product pages and blog posts.
This will ensure that your potential customers can find you through organic search. So how do you close the gap between your research and your writing, and work your keywords into your copy in a way that’s SEO-friendly and reader-friendly too? Learn more with these resources:
Keyword research isn’t just useful for organic search engine optimization. It’s also crucial for your paid search campaigns.
Google Ads keyword research is essential to a winning PPC account as you learn how to find profit driving keywords. Check out these resources: