Keywords for Search Engines: Finding the Keywords that Help Customers Find You

Determining your best keywords for search engines is an important step in your search marketing plan. If you want your website to be found by search engines—and more importantly, the consumers out there looking for offerings like yours via search engines—you need to have a solid understanding of your keywords.

Figuring out what words and phrases your potential customers are using in search engines is a matter of keyword research. There's an opportunity here that most websites pass by: Performing keyword research correctly from the outset will put you at a major advantage in terms of search engine optimization, pay-per-click marketing and all your other search-related activities going forward.


Search engine keyword generator

So what's the right way to discover the search engine keywords that will put your site ahead of the competition? It's surprisingly simple. Keywords for search engine marketing should be:

  • Competitive
  • Data-Driven
  • Strategically Organized 

Your search engine keywords are a valuable, proprietary marketing asset, so treat them that way! Let's take a look at how the WordStream Keyword Research Suite elevates the way you handle keywords for search.

The Value of Deep Search Engine Keyword Data 

A lot of search marketers turn to third-party keyword suggestion tools for their search engine keywords. This approach nets you keywords that are decidedly not personalized or private. Anyone can access those same keywords. Worse, you can't be sure that they're really relevant to your specific business niche.

Because WordStream pulls keywords from an industry-leading database with more than 1 trillion unique search queries, and because only subscribers can access this deep data source, your keyword research will have a huge competitive advantage.

You'll be able to update and grow your research with new keywords from paid and organic search every day, because our database is virtually bottomless. Instead of being limited to the broad, competitive "head terms" that most keyword tools focus on, WordStream gives you access to millions of long-tail keywords, which benefit your campaigns in several ways:

  • They're easier to rank for
  • They're more targeted
  • They reveal more intent
  • They are less costly to bid on in PPC


Search engine marketing SERP example

Group & Organize Keywords for Search Engine Success 

Your search marketing efforts will be far more effective in the long term if you take the further step of organizing your keyword research. Why? Keyword grouping makes it much easier to achieve high rankings for multiple keywords in search engine results. It allows you to craft a very specific, targeted message to address each of a broad range of search engine queries. To accomplish this, you need to: 

  • Divvy your keywords into small, tightly related groups and subgroups.
  • Organize keyword groups into a logical, branching hierarchy.
  • Establish a prioritized workflow for content creation based on Web traffic and other goals. 

Performing these steps manually in a spreadsheet like Microsoft Excel would be a pain even for a very small website. For a large, growing business with hundreds of thousands of keywords, it would be completely unmanageable, virtually impossible. Check out are free resource on keyword grouping to learn how to group keywords effectively.  

Also be sure to check out our article on keyword niches. Once you've identified your most profitable pockets of keywords to target, you can use our PPC software to start building high-ROI campaigns, or our SEO content tools to create keyword-rich web pages. WordStream not only helps you find your best, most relevant keywords for search engines, it gives you more power over those keywords so you can unlock their value and get found in search engines. 

Test Drive WordStream's Keyword Research Suite

Learn more about WordStream's Keyword Research Suite with a Free Test Drive.