Long-tail keywords produce higher conversion rates and a higher return on investment (ROI) than common keywords or head terms, but the trade-off is, they can be more difficult to find and manage. As noted in Search Engine Journal, the bottom 20% of searches, in terms of volume, generate 60% of conversions! This undeniably confirms the value of the long tail. Long-tail keywords are also less competitive, and therefore less costly to bid on in PPC.
But how do you find thousands upon thousands of long-tail keywords? How do you organize and group long-tail keywords into something actionable and usable in your search campaigns? There are only so many hours in a day, and how much of that can you devote to long-tail keyword research?
A long-tail keyword tool makes finding and capitalizing on long-tail keywords fast and painless, and WordStream’s keyword tools will also help you with basic keyword discovery, keyword grouping and more.
The long tail of search refers to the more specific but less frequent keyword searches that make up the majority of search engine queries. The long tail goes on indefinitely so that the sum of its searches far exceeds the volume of more common terms.
Put simply, forming a strategy to incorporate long-tail keywords into your search campaigns offers multiple benefits. For example, long-tail keywords result in:
Despite these benefits, most marketers neglect the long tail because of difficulty around execution. It’s just too darn hard! Manually managing a hundred or so keywords doesn’t seem too bad, but what do you do with thousands, hundreds of thousands or even millions of keywords?
Since it’s impossible for an individual or even a group of people to brainstorm thousands of long-tail keywords, you have two options:
WordStream is your best option to start putting the long tail to work for your site and your business.
Once you get started with WordStream, you can quickly analyze, group and act on your long-tail keywords. As your long-tail keyword database grows, you can iteratively expand and optimize your search marketing campaigns in the following ways:
Long-tail keyword tools from WordStream enable the search marketer to enact a more selective and sophisticated approach to conversion rate optimization and generating greater ROI from search marketing campaigns.
Wordstream’s Google Ads Performance Grader is a comprehensive free tool that analyzes your Google Ads campaigns and evaluates your performance on indicators such as long-tail keywords.
The Google Ads Performance Grader shows you where and how to make improvements to your AdWords campaign that will boost your performance, develop your long-tail keywords, and save you money.
Long-tail keywords play a vital part in informing and optimizing both paid and natural search marketing strategies, yet unfortunately for many marketers, the benefits of pursuing a long-tail search marketing strategy are outweighed by the added time and complexity required to organize and act on substantially longer keyword lists.