Keyword suggestions are a pivotal factor in the success or failure of a search engine marketing campaign. Obviously, you need to be bidding on and targeting the right keywords. But there’s more to it than that.
Simply conducting traditional keyword research isn’t enough.You need to establish a system that offers you a constant stream of keyword suggestions.
Having keywords perpetually generated for you by a keyword suggestion tool offers three core benefits:
In the coming paragraphs, you’ll learn more about why this is the case, and about how to implement just such a system for keyword suggestion.
If I have one traffic source, I’m stuck.
Manipulating your bids can only get you so far. In raising and lowering bids, you’re eventually put to a decision:
The conundrum is represented in the following graph:
So bid management allows you to have more conversions and a higher cost per conversion, or a lower cost per conversion and a cap on how many leads and sales you’re able to acquire.
Keyword suggestion offers you a third option: Find more of the cheap conversions.
Keyword suggestion reveals new keyword verticals to you. Instead of trying to squeeze the most you can out of a single keyword vertical, you can now discover new verticals and pick the low hanging fruit.
Basically, instead of moving up the graph and continually paying more for additional conversions, you’re just starting over with a new graph (and new low-cost conversion opportunities).
So, instead of increasing bids so that you are paying more per acquisition, you increase opportunities so that you are maintaining low conversion costs and increasing conversion numbers.
So how do you easily and reliably find more keywords to target, without sacrificing relevance or accuracy?
Keyword software from WordStream offers you an endless stream of highly relevant, traffic-driving keyword suggestions:
WordStream’s tools and resources for generating keywords for your search marketing efforts include:
WordStream gives you more data than the average tool, along with actionable insights that present you with a tangible advantage over competitors in your space.
So why is all this functionality valuable? WordStream’s keyword suggestion capabilities help enhance your search marketing campaigns in three very important ways:
Herein lies the really powerful advantage offered by WordStream’s keyword suggestion capabilities: you can constantly expand your reach by adding new keywords (which then introduce other, new, related keywords).
You can then utilize our negative keyword tool to strengthen these new keyword verticals, refining your existing keyword segmentations by indentifying negative keywords while you add new ones.
The best keyword suggestion tools will:
To take advantage of the actionable keyword suggestions provided by WordStream today, test-drive all our keyword tools FREE right now!
Wordstream’s AdWords Performance Grader is a revolutionary new tool that helps you evaluate how your AdWords campaigns are performing on several key criteria such as:
This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The AdWords Performance Grader has been designed by PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s an advanced in-depth analysis, and it’s absolutely free!