Organic Search: What Is Organic Search?

Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.

Learn more about organic search:

• SEO Basics: A Guide to Understanding and Ranking in Organic Search
• Why You Need to Raise Organic CTR’s (And How to Do It)
• 11 Battle-Tested Ways to Raise Your Organic Click-Through Rate