Organic Search: What Is Organic Search?
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Learn more about organic search:
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.