Referral Program ROI Calculator

Calculate the anticipated increase in customers, cost of customer acquisition, payback period, and ROI of your referral program.

Referral Program ROI Calculator

Project new customers, referral CAC, payback period, and ROI multiple for a referral program. Edit the assumptions to match your business.

$, per converted referral
$, across all channels today
% of customers who share at least once
% of shares that become a customer
$, paid to each side per conversion
$, software + labor share
Note: Referred customers typically retain better and spend more over time. The Wharton / Schmitt, Skiera, and Van den Bulte study found roughly 16% higher lifetime value for referred customers in a six-year horizon. This calculator does not bake that lift in; treat results as a conservative floor.

Learn more

Referral Marketing Guide: Strategies, Examples, & Free Tools