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How to Make Great Landing Pages (with Crazy High Conversions)

We discovered the key traits of high-converting landing pages that you won't find in the regular old best practices. Examples included!

11 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy

Learn how to write text ads that earn high Quality Scores, grab customer attention, and capture clicks—all in the name of more conversions and lower costs!

2022 Google Ads Benchmarks by Industry

Compare your PPC performance to average costs, click-through, and conversion rates in your industry—plus tips!

Hacking Google Ads: One Weird Trick That Could Save You Thousands

Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.

The Complete, Digestible Guide to Google Ads Budgets

Learn how to create a PPC budget, allocate funds, and stay on track with it no matter how many campaigns you're running!

How to Compete With Big Spenders in Google Ads (Without Spending More $$)

Learn nine things big-budget accounts do to succeed with their online ads that you can do to hang with them—no matter your budget.

2021 Search Advertising Benchmarks for Every Industry

Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.

The 30 Best Ways to Promote Your Business (With or Without Money)

Learn the top strategies—from search to social, email to events—that are worth your precious time and money.

The 17 Best Marketing Strategies for 2022

No futuristic cryptocurrency nonsense here! Just actionable strategies for small businesses that want to get results now.

The 42 Best Call to Action Phrases Ever (& Why They Work)

The creative inspiration you need to come up with conversion-boosting CTAs for your pop-ups, ads, landing pages, and more.

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