Free Resources
Browse our free guides and webinars for expert tips, creative ideas, and helpful insights that make online advertising easy.
Guide
2021 Search Advertising Benchmarks for Every Industry
Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.
Guide
The 30 Best Ways to Promote Your Business (With or Without Money)
Learn the top strategies—from search to social, email to events—that are worth your precious time and money.
Guide
The 17 Best Marketing Strategies for 2022
No futuristic cryptocurrency nonsense here! Just actionable strategies for small businesses that want to get results now.
Guide
The 42 Best Call to Action Phrases Ever (& Why They Work)
The creative inspiration you need to come up with conversion-boosting CTAs for your pop-ups, ads, landing pages, and more.
Guide
Is It Time to Throw in the Towel on Google Ads?
You're not alone if you're feeling frustrated with PPC. But don't give up on Google Ads until you've read this guide!
Guide
10 Facebook Ad Targeting Strategies That Work in a Privacy-First World
Ever since the iOS update, some strategies are not as reliable as they once were. Find out how to adapt so you can continue reaching the right audience.
Guide
The Complete Guide to Super-High Click-Through Rates
We dove into Google Ads accounts with 3x the average click-through rate to find out what makes them so successful. Here are their secrets!
Guide
Is Google Ads Right For Me? Tips for Every Industry & Business Model
Get answers to the most common (mistaken!) hesitations about running Google Ads, plus tips on how to succeed in your specific vertical.
Guide
The Pros & Cons of Every Automated Bidding Strategy in Google
Identify the right bidding strategy for your campaign goals and budget with this simple, easy-to-understand breakdown of all of your options.
Guide
9 Major PPC Challenges & How to Overcome Them
With so many changes to Google and Facebook, these nine underrated tools and strategies are making a comeback.
