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Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.
We discovered the key traits of high-converting landing pages that you won't find in the regular old best practices. Examples included!
Learn how to write text ads that earn high Quality Scores, grab customer attention, and capture clicks—all in the name of more conversions and lower costs!
Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.
Learn how to create a PPC budget, allocate funds, and stay on track with it no matter how many campaigns you're running!
Learn nine things big-budget accounts do to succeed with their online ads that you can do to hang with them—no matter your budget.
Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.