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Guide
PPC 101: A Beginner’s Guide to PPC
This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners, but for anyone looking to improve their strategy.
Guide
135 of the Best Words & Phrases for Marketing With Emotion
Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.
Guide
How to Make Great Landing Pages (with Crazy High Conversions)
We discovered the key traits of high-converting landing pages that you won't find in the regular old best practices. Examples included!
Guide
10 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy
Learn how to write text ads that earn high Quality Scores, grab customer attention, and capture clicks—all in the name of more conversions and lower costs!
Guide
2022 Google Ads Benchmarks by Industry
Compare your PPC performance to average costs, click-through, and conversion rates in your industry—plus tips!
Guide
Hacking Google Ads: One Weird Trick That Could Save You Thousands
Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.
The Complete, Digestible Guide to Google Ads Budgets
Learn how to create a PPC budget, allocate funds, and stay on track with it no matter how many campaigns you're running!
Guide
How to Compete With Big Spenders in Google Ads (Without Spending More $$)
Learn nine things big-budget accounts do to succeed with their online ads that you can do to hang with them—no matter your budget.
Guide
2021 Search Advertising Benchmarks for Every Industry
Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.
Guide
The 30 Best Ways to Promote Your Business (With or Without Money)
Learn the top strategies—from search to social, email to events—that are worth your precious time and money.