Follow Links Vs. No Follow Links: Should You Care?

By Megan Marrs July 25, 2013 Comments: 166

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up.

Follow vs. Nofollow

What is a Follow Link?

To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink pointing to that page, the page gets a small SEO boost. Think of a link as a point, and the more links you have, the more points. More Points = Winning, like Charlie Sheen.

Google takes note of these points, watching how many inbound links a page has and from what sites. Google figures, hey, if a lot of people are linking to a certain page, it must be a really good page! Let’s give preference in our search engines to that page over others of a similar topic so we can easily deliver the very best pages to our search engine users.

Google created a metric called PageRank to calculate the link points. Many SEO folks refer to link points as “link juice.” The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site gets. Getting a link from the New York Times or BBC is pure gold!

Now we can define a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.

What is a No Follow Link?

A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No follow links get no love. Theirs is a sad and lonely life.

A no follow link is created with the nofollow link HTML tag, which looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

The nofollow tag is basically a notice sign for search engines saying “don’t count this.”

Isn’t that just mean and terrible? Why would anyone do such a thing? There’s a reason for the nofollow attribute, and boy is it a good one!

A World Without No Follow = Spamalot

As we discussed earlier, the natural do follow form of links is used by Google to measure PageRank. More links means more link juice, which results in higher ranking website pages. In its unadulterated state, PageRank exists to see what pages are the most popular (and therefore, likely the best quality pages), and deliver those top pages to searchers. 

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings.

nofollow seo

Once PageRank was discovered by SEO black-hats, all hell broke lose! Suddenly it was all about the links for SEO. More inbound links meant better PageRank, and SEOs were determined to get as many links possible, even if it meant spamming everyone on the web to get them. Blog comments were a joke, riddled with self-promotional nonsense and linking gibberish.

nofollow links

follow links

Wikipedia got messy too, as people tried to add their own sites as references on hundreds of Wikipedia pages all in the name of the coveted link juice.

The blogging community was worried – these spammers were destroying any chance at fostering real community and authentic discussion on blogs. In 2005, Google, the self-styled web police, stepped in. Google’s Matt Cutts and Jason Shellen of Blogger stepped in to introduce the nofollow attribute.     

NoFollow: The Tag the Internet Needs, But Not the One it Deserves

The necessity of the nofollow tag highlights the crooked and spammy mentality commonly associated with SEO, but there’s no denying we couldn’t get by without it.

nofollow

The no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section.

While blog comment spam still happens, no follow definitely dampened it.

As a webmaster, you might find yourself wondering when to use the no follow attribute and when to allow for do follow links. No follow links primarily belong in:

  • Paid links (it wouldn’t be fair to buy link juice, now would it?)
  • Comments
  • Forums
  • Anything involving what Google calls “untrusted content”

Some webmaster may disable the nofollow attribute as a reward for blog commenters who are contributing to the blogging community or online discussion, but that’s up to individual discretion.

So I Just Shouldn’t Bother With No Follow Links, Right?

Absolutely not! Just because they don’t provide SEO link value doesn’t mean no follow links are worthless. No follow links still provide valuable referral traffic.

A well-placed blog comment or a relevant forum post, no follow or not, can send a huge amount of traffic to your site, which then can funnel down to leads and conversions!

Besides, search engines today are looking at a lot of factors outside of link juice and PageRank. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust.

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links.

Wikipedia nofollow links

Gianluca Fiorelli of IloveSEO notes that once, when doing competitive research about sites related to traveling to Patagonia, he found that the site that was ranking in first place on Google had a Wikipedia link. He says:

“I dug into that link and discovered that it was to a post about the Welsh immigration in Patagonia present in that site's blog. Is that link sending traffic to the site? Probably not at all, but it was noticed by someone in the BBC website, who finally linked to that same post citing Wikipedia. Boom, now that travel site not only has one link from Wikipedia, but it has also an important backlink from another trusted seed: the BBC.”

Wikipedia links, despite being nofollow, can still drive traffic and might earn you some platinum do follow links down the line. 

How to See if a Link is Follow or No Follow

How do you decipher between follow links vs. no follow links?

In Chrome, go to the navigation bar and click View>Developer>View Source. Alternatively you can just right-click on a page and hit Inspect Element. For Firefox, do Right-Click>View Page Source.

From there, do an Edit>Find and search for “nofollow” in the search box. All instances of the nofollow tag will be highlighted.

How to See Which Links Are Nofollow

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit.

A few for Firefox are:

For Chrome:

How to Get Follow Links

We’ve talked about why links are important, regardless of their no follow/do follow status, but you probably still want a few follow links to even out that link profile.

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost.

Follow or No Follow: A Balanced Link Profile is Best

Remember, ultimately you want a healthy balance of do follow and no follow backlinks for the perfect link profile. Do follow links may do more for SEO, but both deserve a place in your online marketing strategy.




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Comments

Thursday July 25, 2013

Jamie Anderson (not verified) Said:

Hi Megan,

Nice breakdown on the history of dofollow and nofollow links.

I agree with you 100% that nofollow links are a vital component to any good backlink profile, a sure fire way to raise a red flag is to have only dofollow backlinks to your site.

**This post was edited by the editor for an innocent typo**

Thursday July 25, 2013

sadha kaif (not verified) Said:

Honored to be the first to show my appreciation on this piece. Here comes the cliched blog comment: “Great post!” I. It was nice to read on follow and no follow links.

Friday July 26, 2013

Megan Marrs Said:

Haha, we don't mind the cliche! wink

Thursday July 25, 2013

Andrea (not verified) Said:

To check the nofollow probably you should also check the http header of the page.

Just to be sure ;)

Thursday August 07, 2014

AnonymousKaren Miller (not verified) Said:

how do you check the no or follow using the header?

Thursday July 25, 2013

Charles (not verified) Said:

I have never understood the terms, follow and no follow. Whenever I create links, the system I use creates the follow or no follow designation. Is there something more I need to do?

Charles.

Friday July 26, 2013

Victor Pan Said:

Hi Charles,

WordStream SEO here. As the article suggests, there are links you want search engines to follow, and then those that you don't. A good example where the WordStream blog chooses to nofollow a link is when we wrote about how we gained a vanity url from Google Plus. In the blog post, we mentioned other competitors that share the same brand name with links as examples. These are websites we do not want to endorse, but want to link to - therefore we used nofollow.

There are blogs that reward thoughtful comments with followed links, and there are even blog communities (see commentluv) that do this. To follow or not to follow, it all boils down to knowing what's the best to use in a given scenario.

Friday July 26, 2013

Aman Bansal (not verified) Said:

Hi megan,

You have mentioned such key points related with follow and no-follow links. Both are important for a blog to servive.

Yes no follow links can only provide us traffic not worth in the eyes of search engines. It is also believed that follow links are best for both traffic and SEO prospects.

Now a days its not easy to get follow links for those who don't believe in guest posting.

I just want to rise one question and that is when its difficult to get follow links and only guest posting is the way to get these, then why don't google give some more weightage to no-follow links. Can you say something about this..?

Friday July 26, 2013

Megan Marrs Said:

Well Aman, I think the whole idea is that if you're guest posting, you're likely to be at least somewhat reputable, which is why guest posting usually involved follow links. Google doesn't want to give weight to no-follow links because they're just too easy to get these days and encourage spamming. Google wants to make it tough to ensure that only the trustworthy, real businesses who are willing to work hard and put in the effort get links. It's like a filter sorting out the bad apples.

Friday July 26, 2013

Tony (not verified) Said:

Nice job covering all the basics. Making your blog nofollow will not stop countless spam comments though. Spammers just want links, if they are follow or not.

Friday July 26, 2013

Elisa Gabbert Said:

I agree with you there, Tony.

Friday July 26, 2013

Victor Pan Said:

As far as I know, comment spammers come in three types:

1. Do Follow Camp - Your spam is only worthwhile if the link is followed. They like to tell you that your comment is the best they've read, thank you, and maybe even put a naked url in hopes someone will click on it.

2. No Follow Can Be Valuable Camp - Your spam is worthwhile if it is a website/blog content related to your link. (See any blog posts by WordStream that targets the livelihood of black hat social services and you'll see these comments). They believe Google counts nofollow links, and like the do follow camp, will leave nake urls in hope for visitors.

3. Sock Puppeteer - This person doesn't care about follow or nofollow, but are keen to create a bad reputation for your website by either impersonating your brand or impersonating a 3rd party that has something bad to say about your brand.

Wednesday December 18, 2013

Hridayesh (not verified) Said:

The topic is very clear, But we can stop the spammers from my site. And they fills up our database also.

Friday July 26, 2013

Andy P (not verified) Said:

I have never really thought about the fact Wordpress comments are no follow. It does beg the question why do people still inundate my sites with them though. It's not like I will ever approve a "Le Boutin Shoes" link on my SEO blog is it?

Friday July 26, 2013

Megan Marrs Said:

Good question Andy! It's my understanding that most blog comment spam is generated by spam software, which either can't or simply doesn't distinguish between nofollow and follow.

Anyone else have thoughts on this?

Thursday August 08, 2013

Michael Wiener (not verified) Said:

I've received a ton of the same links as yours, and I simply empty the spam folder in my blog. These people do not care especially that majority of these spammers are using softwares or bots to post comments. The software do not know whether the website it is commenting a relevant one to a site it is linking to, or not. If you want to avoid such spams, Wordpress can accomodate different commenting platform. One excellent one you could try is Disqus. There is a disqus plugin that can replace Wordpress default comments area.

Friday July 26, 2013

Rich (not verified) Said:

Thanks for the great post! I have had this question in the back of my mind as I'm doing SEO work. Follow links are a great way to get high quality links pointing to your site. Thanks for the breadown about the differences between the two! Cheers!

Monday August 12, 2013

Megan Marrs Said:

Thanks Rich, glad you liked the post!

Saturday July 27, 2013

Randall Magwood (not verified) Said:

I now feel like a spam sandwich lol.

I do believe in that referral traffic though. Not all no follow links are ineffective.

Monday August 12, 2013

Megan Marrs Said:

I'm happy to say I've never experienced a spam sandwich myself :)

Tuesday July 30, 2013

David (not verified) Said:

Very nicely done Megan!

Thank you for a very clearly written article. It's nice when you read an article and you know that the person doing the writing actually knows what they are writing about.

As I am sure you are aware that is not always the case on and offlline. I was already pretty certain I knew what you were talking about in this piece, but given all the recent algorithm changes Google is hell bent on delivering wheather we want them or not I just wanted to make sure I was up to speed on this.

At my age I don't have time to spend spinning my wheels for nothing. Besides, there is nothing worst for me than putting in many long hours doing something I truly enjoy only to find that I was doing what I love bass ackwards, so to speak!

Well Megan it's been real :-)

Thanks again for the article, and now I have a website to get to work on! You have a blessed day young lady! I hope you are blessed with all the success you deserve.

David

 

 

 

Monday August 12, 2013

Megan Marrs Said:

Aww, thanks David, that's kind of you to say. Right back at ya! 

Tuesday July 30, 2013

Ricky Wright (not verified) Said:

Hi Megan!  I'm a disabled veteran and seo guy in San Francisco and came across your blog...........

I have Shared your blog with my following on G+ LinkedIn,Twitter because I consider this, as an seo programmer

and specialist as IMPORTANT TECNHICAL INFORMATION for anyone involved in blogging or links buildiing.

THANK YOU FOR THIS RESOURCE! 

Ricky

 

Monday August 12, 2013

Megan Marrs Said:

Thanks for the endorsement and sharing Ricky!

Wednesday July 31, 2013

Joe Q (not verified) Said:

Rich and relevant information on the SEO world. Do Follow Links help to increase ranking if you work on Page Ranks 2-10, No Follow Links are really important is true there is not a big juice you get from no follow but helps to refer traffic to your website. I am sharing your webpage on my circles. Thank you!

Monday August 12, 2013

Megan Marrs Said:

Thanks Joe!

Thursday August 01, 2013

Alex willson (not verified) Said:

Hi megan,

I must say you have  really done a very good job. Covering all the important aspects about Fllow vs No Follow links.

just three months back i have started my carrer in SEO and was very confused about  follow vs no follow links.

I have created number of links but all are no follow,so i considered all of them worthless but after reading this article i realized there importance.

Would love to hear about other aspects in SEO.

THANK YOU!!!!

Alex

Monday August 12, 2013

Megan Marrs Said:

You're very welcome Alex! Happy to clear things up for you.

Tuesday August 13, 2013

Jess (not verified) Said:

Ohhh man, I'm still laughing at that well-placed Batman reference! Thank you for the helpful breakdown! :)

Jess

Tuesday August 13, 2013

Megan Marrs Said:

Always be yourself Jess. Unless you can be batman! Then always be batman. ;)

Thursday August 22, 2013

Neil (not verified) Said:

Thanks for the useful article. I've heard that website content is the most important things nowadays. Do you know how much the value of links has fallen? I mean, is it even still necessary to do link building?

Friday August 23, 2013

Victor Pan Said:

Links are still very important for search engines to assess your article. While I don't recommend "building links" with manual efforts, the practice of promoting, requesting link credit for referencing your work, and broken link-building are not dead. It's not a necessary process, but your marketing efforts would be a lot less effective without it!

Wednesday September 04, 2013

yunesh (not verified) Said:

Thanks, cleared my confusion on the subject. 

Wednesday February 12, 2014

Maria (not verified) Said:

Thank you for the great explanation! I just started using a new SEO tool, where I saw the report about follow and notfollow links and didn't know what the difference is.

Now, I deffinately understand, how to put more effort in order to build more follow links.

 

Tuesday February 11, 2014

Matt (not verified) Said:

I rarely ever post on blogs or article submissions but I have to say, this provided an in-depth but simple explanation to an issue I have been having for a while - thanks!

Quick question though for anyone: What strategy would you incorporate for building white hate SEO quality backlinks quickly? I realise that content is key but are there any alternative routes currently available? 

Thursday February 06, 2014

Nova G (not verified) Said:

Only few people understood the importance of NoFollow links. Most out there still promote Follow links MORE than the NoFollow ones. Btw, I laughed a lot with that equation, "A world with no NoFollow = Spamalot" This is so true. It means you are trying to manipulate SEO and overdoing optimization. Google watches like a hawk. There's got to be some balance so Google won't suspect your actions. ahahaha.... 

Thursday February 06, 2014

Luna (not verified) Said:

I've been reading about no follow/follow links with no real clarification on what they are. Thank you for clearly explaining it. Sometimes I read SEO stuff that's more like a jumble of tech-speak and it's very frustrating.

Tuesday February 04, 2014

Jaki (not verified) Said:

Thanks Megan! This guide really help me a lot to understand the difference between DoFollow & Nofollow Link.

Friday January 31, 2014

Pravin (not verified) Said:

Nice article. But I am a bit confused - Do you mean that if we post on a webpage where link is NoFollow it would not be counted in page rank factor?

Wednesday January 29, 2014

Carrie (not verified) Said:

Good post, this really clarified the difference between the 2 and how it helps SEO

Saturday January 25, 2014

appheros (not verified) Said:

Sorry,

another question regarding nofollow on my internal links:

lets say i have 3 places on my homepage, all pointing to one link. now i do not want to make such an importance of the link, so i would like to nofollow two of them and leave on intact.

Will search enging nofollow two of them, as I set out, and keep the one remaining in tact or will it completely ignore any remainder of link pointing to same page?

Let me know your thoughts, thank you.

Friday January 24, 2014

Sankar Sanaka (not verified) Said:

Really very nice explanation of No-follow links. But, if all websites have No-Follow links, then we it will be hard for webmaster to grow.

Thursday January 23, 2014

MightyTravels (not verified) Said:

Nofollow can be a great too for internal linking. I think it will do little to reduce spam. Disqus has switched to Javascript only - I guess that is the way to go.

Tuesday January 21, 2014

Riddhi Vora (not verified) Said:

I learn lot's of thing by using this blog and this post is really helpful for SEO developer so Keep in touch with SEO updates and share it. Thank you from jano to mano boss

Tuesday January 21, 2014

Ahsan Ali (not verified) Said:

Hi megan,

You have mentioned such key points related with follow and no-follow links. Both are important for a blog to servive.

Yes no follow links can only provide us traffic not worth in the eyes of search engines. It is also believed that follow links are best for both traffic and SEO prospects.

Now a days its not easy to get follow links for those who don't believe in guest posting.

I just want to rise one question and that is when its difficult to get follow links and only guest posting is the way to get these, then why don't google give some more weightage to no-follow links. Can you say something about this

thanks

Friday January 17, 2014

zuan emily (not verified) Said:

Clearly explained about follow and no follow links.

Thursday January 16, 2014

ChristopherLanne (not verified) Said:

Hello Megan,

Thank you for this article. I am professional freelance writer: I must admit that it is frustrating to me that writers these days need to be educated on marketing to do their job effectively. So, I really appreciate articulate articles that help me keep up with the marketing aspect of writing on the Internet.

Thursday January 16, 2014

Matt Wilkinson (not verified) Said:

are we 100% sure that google completely ignores no follow links? Its hard spending time going after no follow when they dont pass juice, but i guess its all about the link profile as youve mentioned...

Friday January 10, 2014

Tryary (not verified) Said:

Thank you for the breakdown. I've look at other blogs that try to explain Do Follow and No Follow and they are quite confusing. Now I get a clear idea.

Thursday January 02, 2014

Firdaus Aulia (not verified) Said:

The software do not know whether the website it is commenting a relevant one to a site it is linking to, or not. If you want to avoid such spams, Wordpress can accomodate different commenting platform. One excellent one you could try is Disqus. There is a disqus plugin that can replace Wordpress default comments area.

Thursday December 19, 2013

Robert (not verified) Said:

I have a sneaky suspicion that no-follow links DO serve some SEO purpose and pass on link juice, but this is just a personal suspicion. I think Google is smarter than we give them credit for. 

Thursday December 19, 2013

Anonymousjozane (not verified) Said:

A great descriptive article. I am beginner in blogging and your article helped me a lot. Thanks!

Wednesday December 18, 2013

Byron (not verified) Said:

This was all helpful and should help me make some significant advances in my SEO indeavor.  Thank you all for your feed back. 

Thursday December 19, 2013

Arindam Dutta (not verified) Said:

A nofollow tag is a basic piece of html. Appended to a hyperlink, it allows webmasters to control whether search engines follow a link or not. While a nofollow link is ignored, but popular social networking site like Twitter, Facebook, LinkedIn, Myspace sites are nofollow, but they do provide a lot of other benefits.

Friday December 13, 2013

kopi morgan (not verified) Said:

as i know, both follow link and no follow link are better for SEO.. So, i do woth of them to make a great collaboration..

thanks a lot for the information..

Tuesday December 10, 2013

Arlene Prunkl (not verified) Said:

Hi Megan,

Just came across your blog post. My old HTML site always was on page 1 of Google.com for my searches. Recently I switched to a new Wordpress site, and my Google rankings fell off the planet. 

Yesterday, someone told me my Resources page was the culprit, where I have 100s of highly relevant outbound links and none of them are "nofollow." So I am now meticulously putting in "nofollow" tags for all of them. Now I am reading that there are conflicting ideas about "nofollow." What is your opinion? Should I be adding "nofollow" to all my outbound, relevant links on my Resources page? I spent dozens of hours gathering those links, and they were fine on my old site without the "nofollow." Could this be the problem to the awful search results my new site is getting?

Tuesday December 10, 2013

Kundan Raj Bhattarai (not verified) Said:

Thank you for the valuable information. I am trying to get Google Page rank for my site and for this I am trying to get the backlinks. I have few of them and I saw nofollow links which I ddin't know what it was. Your article has cleared my doubt. I will try my best to have quality article.

Saturday December 07, 2013

Dixit (not verified) Said:

Nofollow link effect in SEO or not i am confused???

Wednesday December 04, 2013

eva (not verified) Said:

Thank you for the great article in explaning the different links in plain terms. I did wonder if I should be doing something else with my blog comments, but you have convinced me to elave them as no follow.Thanks again for sharing your expert knowldege.

Tuesday December 03, 2013

Sky Range (not verified) Said:

I agree with you and think no follow links are not "completely useless" like some "SEO"s claim. I like when you say a well balanced link profile is best. You've got to make it look organic, and obviously a lot of organic internet users will unknowingly post nofollow links to their own blogs and pages. You rock, really enjoyed the article! Thanks!

Saturday November 23, 2013

Robert A. (not verified) Said:

When you do backlinks for your website, you do not just look for dofollow backlinks, because nofollow are also important for your site, Google needs some amount of nofollow backlinks like backlinks from your own country and so on.

Monday November 18, 2013

irtouring (not verified) Said:

nice article, from what i know, Google did add that if you are mass spamming at a huge scale, Google may take manual action on your links to discourage your spamming, despite the links being nofollowed. anyways, tnx for the article and please keep in up as i am refer from time to time

Sunday November 10, 2013

Anonymous (not verified) Said:

Very informative post. Thank you

Friday November 08, 2013

Ted (not verified) Said:

I found you post about this topic both intriguing and informative... haa haa.. just kidding. I'm building community site which will have blogs. One of the settings is whether to add nofollow to any links and I was stuck... follow or nofollow, I really don't know. I'd like to keep the search engine spiders crawling my site for as long as possible, but I don't want to get on the bad side of the powers that be (google) by having all nofollow links. hmm... tough decision. After reading this article, I've decided to go the nofollow route. I think the best traffic comes from people who really do want to visit my site, and direct referrals seems to be the best way to get that traffic. Let the search engines do what they want... I have a community to build. :)

Wednesday October 30, 2013

Abu Bakar (not verified) Said:

Great difference between nofollow and dofollow links. Nice tips & keep up the good work. Thanks. Appreciated it.

Monday October 28, 2013

HP Lino (not verified) Said:

I just wonder if no floow is still in charge for Google as it was in the begining 

Tuesday October 22, 2013

Laurel Staples (not verified) Said:

Thank you for this post! This really helped clear a few things up for me, especially since I've been doing a lot of guest posting recently.

Friday October 18, 2013

Yeasmin Akter (not verified) Said:

I learn a lot of from this post. I know about dofollow and nofollow but now I know more about this. Cheers!!

Saturday October 12, 2013

Eva (not verified) Said:

I am considering doing some (paid) content marketing w blogs and was researching what impact no follow links would have on our site. Thanks for answering all my questions, Megan. Great post!

Tuesday October 15, 2013

Arthur (not verified) Said:

Thanks for the detailed writeup. 

Does anyone here know of  any Bookmarking Site  that provide FOLLOW links?

Thursday October 03, 2013

Syed Ashraful Hoq (not verified) Said:

Hi your article is awesome but one thing can u tell me is there any icon showed do follow or no follow like PR icon.

Monday September 30, 2013

Aimy Wilson (not verified) Said:

Thanks for the giving great explanation for dofollow or nofollow.Use NoFollow when linking to internal pages that don’t need PageRank
 

Monday September 23, 2013

zumaira ali (not verified) Said:

lets say i have 3 places on my homepage, all pointing to one link. now i do not want to make such an importance of the link, so i would like to nofollow two of them and leave on intact.

Monday September 23, 2013

Kenneth (not verified) Said:

Hi ,

This information on this blog is great. I am new to SEO and it really does provide me a better understand of the different terms used.

This is definately valuable information

Thanks,

Kenneth

 

Tuesday September 03, 2013

Von (not verified) Said:

Great article. I guess my question would be regarding what happens if you have too many outbound links? And what is too many? Sometimes I discuss other products and services so I feel like it would be a benefit to the reader if I link to that product or service. At the same time I assume I'm giving away my "juice". 

Tuesday September 03, 2013

rossyjordin (not verified) Said:

Ok great post and I guess all SEO's and ecommerce stores have and will continue to find ways to abuse.

Thursday August 29, 2013

RoseAnn07 (not verified) Said:

Thanks for the info! Good writing. no-follow links makes sense to me now. 

Wednesday August 28, 2013

sonu kumar (not verified) Said:

Nice article! good article for webmasters and seo guys!

Thursday June 12, 2014

xuhair (not verified) Said:

hi megan !

first of all i love your huge stuff it didn't make me bore.

my question is if nofollow links are not bothered by bloggers then why blog owners hardly approve comments of people.

like if i commenting on your site if you don't link my comment you will del it. but your commenting tag is nofollow too.

approval or disapproval of comments will don't make a difference for you if link is nofollow then why blog owners not approve all comments even geniune comments which are actually without promotion of somebody's blog?

Saturday June 07, 2014

Mia (not verified) Said:

Thank you! Hit the spot for me smiley

Saturday June 07, 2014

Mia (not verified) Said:

Thank you! Hit the spot for me smiley

Friday June 06, 2014

rayden (not verified) Said:

well that explains it :) also it's good to have no follow links sometimes as Google won't see you as a do follow spammer.

Thursday June 05, 2014

Dee (not verified) Said:

Thank you for the excellent article Megan :-). I have just recently started my SEO and unfortunately so far pretty much every link I have acquired is a no-follow. I managed to even get some from Wikipedia, Wiki Answers, some .edu sites, but they don’t seem to have made much difference in my ranking (even though some say Wikipedia still carries a lot of weight despite being a no-follow link). I was wondering if anybody knows any prestigious websites where you could get a do-follow link? I mean besides obvious choices like the BBC or the New York Times, which are virtually impossible to come by? I am willing to work hard for it :-). Thank you so much in advance!

Thursday June 05, 2014

Spook SEO (not verified) Said:

Obviously, paid links violates Google's webmasters guidelines then your website will be penalized and it can affect your search engine rankings that's why it's better to create organic and relevant links to your website.

Friday May 30, 2014

Jameyson MacDonald (not verified) Said:

To be completely honest, while it is understandable that search engines want to weed out link spamming as an SEO strategy among webmasters, all these precautionary measures taken by Google and other search engines have pretty much destroyed any chance of an average webmaster getting his or her website in the top search engine results. The truth is, regardless how well-written a website's content is, unless the website owner knows exactly how to market his or her website and generate those coveted do-follow backlinks, there is no chance it will ever develop the popularity of an inferior but better-marketed website.

In their efforts to prevent blackhat SEO, these search engines have made it all but impossible to obtain do-follow backlinks without having to jump through a gazillion hoops to get them. Quality content that should gain recognition naturally can no longer do so because even content that people share is now "nofollow". 

A perfect example is my own personal website. I am a better-than-average writer with a college-level vocabulary. I have been writing for most of my life and have even been published in a few small journals and newspapers. I have a personal blog where I write about many different things and I do get a decent amount of traffic and social network shares. But I have yet to obtain a single Google Backlink. I have submitted my website across the web and I have managed to get several thousand nofollow backlinks, but to date, I have only 5 do-follow links.

Yet when I look at other websites, many of which do not even come close to the quality of my own, I see high PR, indicating a lot of do-follow backlinks. When I asked one website owner how he managed to get over 500 do-follow backlinks, he simply stated "I bought them".

In the past, both spammers and legitimate webmasters were able to generate do follow backlinks with a little hard work. But today, only those who know who to pay can get recognition. Google has made changes to weed out blackhatters, but what they have really done is make it near impossible for legitimate average individuals to get ranked, despite the quality of their content.

Thursday May 29, 2014

Ali Bsharat (not verified) Said:

mmm the subject very nice

thanks for the informations yes

Friday May 30, 2014

Tanya (not verified) Said:

I am Learning this Article. Very Nice Work. These are very helpful and useful Article. Thanks

Thursday May 29, 2014

freddie (not verified) Said:

Hello Megan, thanks for clearing that up about the rel=nofollower libk boost.

Tuesday May 27, 2014

AutoTalk (not verified) Said:

thx for this interesting article. pls I need more information about SEO ;)

Tuesday May 27, 2014

med (not verified) Said:

good post , now i understand the difference between the two type of links , Thank you

Thursday May 22, 2014

hamarisite (not verified) Said:

When I give a comment to any blog with my name that linked to my site and that comment approved, I see it  redirect to my site if I click my name is it a do follow link? If not then why it isn't a do follow link?

Sunday May 18, 2014

Timothy Ozovehe (not verified) Said:

I have actually read about this topic but no basic understanding of it really means. Now I know better. Thanks I really need the follow links for my site in order to boost my ranking

Friday May 16, 2014

OMU (not verified) Said:

Hey Guys, although the Article is a bit older already its nice to have such a summary. I do understand the difference between No-Follow and Do-Follow Links and when to use them but I do have a question which is closely related to this matter.

I mean its clear that you dont want people to spam your Blog with useless comments and so you make the link No-Follow but as you might know it´s also possible to put a link on Index or No-Index. Im currently working on a new web project and I am wondering in which cases it makes sense to use for instance a No-Index / Do-Follow Link or a Do-Index / No-Follow Link.

Does anybody has any idea?

Thursday May 15, 2014

Tiang Lampu (not verified) Said:

Easy to grasp lesson for newbie, good job Megan!

Saturday May 10, 2014

Ashwin Singh (not verified) Said:

Awesome and very usefull post. I am newbe to blogging and i was thinking that no-follow links are useless but now i understand that these links are also usefull. 

Tuesday May 06, 2014

Claire Gill (not verified) Said:

I found this article really clear and informative and written in a language I could access. A huge number of backlinks have just shown up on my site this week and I wondered how. They all seem to be from the same source, where I made one comment on a blog. It's like they have had babies, and then more babies - Why is this? Do these no follow backlinks just keep procreating??

 

Tuesday May 06, 2014

Hendrik (not verified) Said:

I want to balance my backlink between nofollow and dfollow but I am still confused how to do it correctly. I have activated nodofollow tool to search for nofollow page, but still not working when I check it up in ahref.com, dfollow backlink still dominate my webpage than nofollow one

Tuesday May 06, 2014

Rix Allison (not verified) Said:

This is very educational. Thank you for sharing your ideas.

Wednesday April 30, 2014

Henrik (not verified) Said:

Hi,

Thanks for a great article, it is a very interesting topic.

Nowadays it looks like the PR rank has less value than the so-called domain authority factor and page
authority factors. So I would think that using nofollow attribute linking will still provide some power to the
site you are linking to, agree?

Having a number of articles about using follow / nofollow attributes, it seems like people cannot agree
if one is more effective than the other especially now where Google seems to pay much less attention
to a site`s PR rank.

Look forward to your feedback.

Henrik

 

 

Wednesday April 23, 2014

SEO in london (not verified) Said:

Its a great pleasure to read your post.Its full of information, professionally written and I feel like the author has extensive knowledge in this subject.

Sunday April 20, 2014

Dale (not verified) Said:

I've never cared about no follow or follow links. Never even thought about it.

I only care about content. I've hired seo techs with different ideas and opinions, but they always got my eye off "the ball". I learned young in little league baseball, take your eye off the ball either from distraction or fear, and you miss. "The Ball" is content. I try to make relative, interesting, informative content people will want to save and share.

I could tell you how many no follow links and follow links I have, if I ever looked, but I don't.  I look at conversions, what layout elements and traffic sources caused them they become my control to test against.

I also look at pages with traffic and no conversions. Those I simplify and promote, usually with results. Anything that is not working, simplify it before disgarding it. A lot of good ideas don't make it because people tend to over complicate things.    

Build great content and all kinds of links (people who buy things) will follow.

All the Best!

Saturday April 12, 2014

Richard Hale (not verified) Said:

Thanks for sharing the article Megan. As a SEO myself, a lot of time is focused on building high quality links. I always abide by Google. If you build great content, it will get linked to. What's your content count? 300? 500? First page ranks usually average over 2,000 words. There is value in nofollow links but you should strive for follow links as much as you can.

Wednesday April 09, 2014

SilayTambayan (not verified) Said:

I got my first duct review and i add a no follow link. Then suddenly my costumer begging me to make it a dofollow link. So i researched and landed here in your site. So glad i know now the importance of follow and no follow links. This is really a helpful article for a newbie blogger like me. 

Monday April 07, 2014

giay nam (not verified) Said:

thank your post, but I do think good content for the site is still the best option

Thursday March 27, 2014

Karan (not verified) Said:

THanks for this post.It is very helpful for me.I'll be following these tips that you given.... :)

Monday March 24, 2014

Ram Verma (not verified) Said:

Thanks for sharing this very useful information. after reading this post i always make my guest post to nofollow.....because i know what is the use and why we do like that ...so thanks again.

Saturday March 22, 2014

bloggersamantha (not verified) Said:

Dear Megan,

Very interesting post!. I was really wondering what follow and no-follow links are? The terms are really cofusing and explained it in an understandable way. I usually don't time to add comments.  I loved the way you explained and I have to admit, I have become a big fan of your writing.

Thanks a lot!

Wednesday March 19, 2014

vinay kumar (not verified) Said:

nice no follow link site list !

 

 

Wednesday March 19, 2014

Julie Deneen (not verified) Said:

I am so glad I found this blog. Very insightful for us newbies out there. Thanks for the list.I believe that no-follow links do not provide any pr link juice but chance in feb 2014, my study has recommended that they be used to generate traffic to your blog. They can not be ignored but first choice will be keywordluv.Would be very helpful for my backlinking. Thanks for sharing.

Monday March 10, 2014

Paul (not verified) Said:

Great article Megan on dofollow and nofollow links explained, wasn't sure what the difference was before but now it's clear.

Wednesday March 05, 2014

Norman Weathers (not verified) Said:

I didn't understand the difference between the two types of links, so thanks for clearing it up for me. Very useful article. 

Tuesday March 04, 2014

Rokib (not verified) Said:

Hi Megan,
When I give a comment to any blog with my name that linked to my site and that comment approved, I see it  redirect to my site if I click my name is it a do follow link? If not then why it isn't a do follow link?

Tuesday March 04, 2014

Mahendra Singh (not verified) Said:

Great Article for beginners.

Monday March 03, 2014

Jainendra Singh (not verified) Said:

Thanks for valuable information, this is one of the best posts on do follow and no follow .

Tuesday February 25, 2014

Jan Rose (not verified) Said:

I have for the last six month tried to figure out why I was not ranked. I have asked ever question I could and all I got was Google does that on it's own. Because of this article I was able to figure out that every post I have ever done is a no follow. Now I understand the meaning and the background I can fix this and hopefully get ranked! Thank you so much! 

Sunday February 23, 2014

Christian Schön (not verified) Said:

Good post about the difference between dofollow and nofollow. Thanks. I am wondering now, what would happen, if I change all links on my page either to dofollow or nonfollow. What would be the impact to the ranking of the two approaches? One better then the other or no difference?

Saturday February 15, 2014

Lori Burdoo (not verified) Said:

I truly don't believe it! I think I FINALLY understand follow vs. no-follow (ok, maybe about 85% or so). Regardless, I've looked all over for this exact info. You broke it down so easily with great examples. Thank you!

Monday February 17, 2014

Glam & Flower By Tola (not verified) Said:

Great... It would be awsome to get a link from NYT!!!!!!!!!!

Wednesday February 12, 2014

Jitender (not verified) Said:

Thanks , before reading your article i thought that no follow links are useless.

Wednesday February 12, 2014

Jeff (not verified) Said:

Excellent break down of Do follow and No follow links!  I always kind of knew the difference but you really spoke in a language that everyone can understand and even with a little comedy thrown in!  Nicely done, that was an excellent "matter of fact" approach to the subject Megan!

Wednesday February 12, 2014

Steven J Fromm (not verified) Said:

Megan, one of the best articles I have read on do and no follow links.  Really understand this issue now and how to approach it.  So thanks for your insights.

Wednesday September 04, 2013

Victor Pan (not verified) Said:

Q: What happens when you have too many outbound links?

A: In the worse case scenario, Google believes you're creating a spammy page meant to pass link juice. In the best case scenario, you'll rank well for that page because others link and bookmark it for the value it brings to them and their audience (e.g. resource pages). In other words, it depends.

Q: How much is too many when it comes to outbound links?

A: The litmus test is simple - when you are giving more links than is helpful to your reader, you have too many outbound links. A resource page with over 1,000 links in one category, for example, would be way too many links.

Q: Should I link to others' product or services if I believe it will benefit my readers?

A: Assuming you sell a non-conflicting product or service, the answer is yes. Follow up with said product or service's team to let them know you helped promote their business too! Maybe their readers could use your product or services.

If said product or service also targets keywords you're targeting and they rank above you in search, you can consider nofollowing said links, as you wouldn't want to aid your "search" competitors with your links. 

Wednesday June 25, 2014

vinay kumar (not verified) Said:

Thanks for sharing this information with us !

 

 

Tuesday June 24, 2014

Filipino Store (not verified) Said:

I have read so many posts on follow no follow links but i think this one is far better and nicely written . THanks for sharing

Friday June 20, 2014

giay da nam (not verified) Said:

should I nofollow the links on my website pointing to things like my facebook page

Thursday June 19, 2014

Peter Nisbet (not verified) Said:

You don't make it clear why 'dofollow' should be used, if  the default is to follow.  What is the difference between not using any attribute and using 'dofollow'.

Google should follow any link unless you tell it not to. Or - is it because Google does NOT always follow links, and has to be told to do so if it is really important that it does?

Pete

Monday July 28, 2014

Ossie Gee (not verified) Said:

Great information. I'm an affiliate marketer and I found it necessary to research this topic as I constantly see it in my Worpress plugins. I have a link cloaker plugin and it provided an option for a "nofollow" to my affiliate link and I thought about it. Keep up the good work!

I am also a Writer and a SEO newbie :)

Saturday August 02, 2014

Birmingham (not verified) Said:

The whole link building thing is a scam, the average person setting up a site who cant seo that site is stuck on page ten , whereas his/her counterpart who's terrible at what they do bordering on a rogue trader gets good seo and bingo! page one the fox is in the hen house.. It's not about being good at what you do it's about being good at seo and fulfilling an algorithm.

Saturday August 02, 2014

Ali kazmi (not verified) Said:

I know there is no value of no follow link. as well as I don't know why the popular website allow us to get no follow links. Is there any proper way where i simply found just do follow links.

 

 

Friday August 08, 2014

Elizabeth Cottrell (not verified) Said:

This finally clarified for me a lot of the confusion I've had about this "follow" and "no follow" terminology. I have a remaining question. As a blogger using Wordpress, do I have to do anything special when I embed a link into my blog posts to denote "follow" or "no follow" or does Wordpress do that automatically?

Thank you!

 

Thursday August 14, 2014

Rod Collins (not verified) Said:

I just spent a month doing manual articles in several wiki sites, incredibly enough several of them with my content have been indexed but I am adding original content nothing spun. A variety of links do follow or no follow does give any website auhority.

Thanks for this great article

Rod

 

Wednesday July 23, 2014

Candied Nuts (not verified) Said:

Great post. I love this

Monday July 14, 2014

Jey Ganesh (not verified) Said:

Nice Post. Very clear about dofollow and no follow links....:)

Sunday July 13, 2014

kanopi minimalis (not verified) Said:

how to improve the website in google search engine ?

Wednesday July 16, 2014

SEO Company in Jaipur (not verified) Said:

This post provides useful information about No-Follow and Do-Follow link attributes. Some times ago really I was confused, but today I have got more knowledge about this blog. Both attributes are useful for good SEO. Matt Cutts also said that no-follow is helpful for the organic results.

Wednesday July 16, 2014

amit (not verified) Said:

Thanks for clearing my confusion about dofollow and nofollow links really nice post

Friday July 18, 2014

Sam Wilkins (not verified) Said:

Thanks for the very informative article. Are there any quick ways to find whether a link a 'nofollow' one? 

Also, every popular site has nofollow attached to its links, so besides the whitehat means of generating links any 

suggestions that will help to gain new follow links?

Monday July 21, 2014

wowtechnos (not verified) Said:

Great Article ,very useful and my doubts were cleared.

Thanks Megan Marrs.

Tuesday June 24, 2014

kasha (not verified) Said:

I believe it's wonderful companies have to put in the man power to get backlinks from the follow to no follows since before there were no strict regulations governing how the ranking were based on to be listed on the first page. I can say I am glad to know no following is still a good link to have.

Sunday August 17, 2014

Aahna (not verified) Said:

Nice article! good article for webmasters and seo

Thursday August 28, 2014

Angie Rees (not verified) Said:

Nice post but nofollow links can help for improve website keyword ranking

Monday August 18, 2014

Anonymous (not verified) Said:

Hi, 

 

I have a small doubt is making no follow complete site is good or bad for website ?

 

 

 

Friday August 22, 2014

Akshay Kalaria (not verified) Said:

nice article

Wednesday June 25, 2014

Cryptocurrency (not verified) Said:

I do believe that link should be a balance but I also think that user engagement is worth more than just the links! I remeber back in the day, (pre 2010) and the whole rush towards collecting backlinks, however now its replaced with social media and the rush to get fans! The best way to get links is by first building up a fan base; loyal fans will share and naturally bring you more traffic, including returning traffic. 

Monday June 30, 2014

norah downey (not verified) Said:

Dear Megan.

Thank you!

This is the first article that laid this topic out in a way that clicked with me.

I finally get it; as well as  the reasoning behind having both types of links for a balanced link profile.

I never knew about the Firefox add-ons. I looked at them briefly and can't believe how helpful having one will be.

Thank you again.

Sincerely,

Norah

Monday July 07, 2014

Ouyeah (not verified) Said:

Finally good article about no follow. I wondered long time if no follow links help with seo, but as you wrote it do not help. So they are only good for some additional traffic to web. Thanks for this article. Good luck

Monday July 07, 2014

shashikant chauhan (not verified) Said:

do follow link and no link is so much important get serp,

its alwasy to help  me for my blog after reading your post.

thanks man.

 

Sunday July 06, 2014

KasurLatex (not verified) Said:

Will follow link from a paid sites any good or just harming the website? I see some competitors website using a paid followlink and backlink but has a high page rank and show very good in google. 

Any comment??

Friday July 04, 2014

oyun oyna (not verified) Said:

i would like to nofollow two of them and leave on intact

Friday July 04, 2014

rafael vildan (not verified) Said:

f it's your website pointing to your social media profile, then you should follow those links. This helps Google establish the legitimate relationship between your website and its extended social media profiles.

If you ever mention a competitor with a similar name, I would nofollow that link ;)

Thursday July 03, 2014

Ethnic Food (not verified) Said:

Magnificent post. THanks for sharing

Monday July 07, 2014

naveed akram (not verified) Said:

There is a computer age everywhere.And all people want to help(guidness).This is a good site for getting help(tips).Thanx to the owner of this site. :)

Tuesday July 08, 2014

Naina (not verified) Said:

This is a wonderful article i must say, So much info given in it, These type of articles keeps the users interest in the website, keep on sharing more...

Aire bra

Wednesday July 09, 2014

Amit kumar (not verified) Said:

well Matt... thanks for the information... 

Thursday June 26, 2014

amit saini (not verified) Said:

This information is nice. It is useful for seo campaign. I will share it with my seo circle.

Wednesday July 09, 2014

vinay kumar (not verified) Said:

Nice information about no follow n do follow links !

 

 

Thursday July 10, 2014

Monis (not verified) Said:

Thanks, I'm new to SEO and this article was very clear. Thanks :).

Thursday July 10, 2014

Esmeralda coaching Rouen (not verified) Said:

Very nice information thank you for this sharing

Friday July 11, 2014

Muneeb (not verified) Said:

Awesome post, and learned a lot from that. Near to me, it doesn't matter either blog is offering nofollow or dofollow link on commentig.

The reason pretty damn simple, "its all what we have", if someone wants to build backlinks by commenting then unfortunalty no one even

blogs with low PR , not offering follow link in comments. So we have to take , what we are getting. The balance between Follow links and Nofllow
lLinks are really important and according to experts, its a ranking factor of Google.
Thanks
 

Sunday August 25, 2013

gordon (not verified) Said:

Ok great post and I guess all SEO's and ecommerce stores have and will continue to find ways to abuse. Afterall, what is then left, PPC???? Money straight into the hands of a search engine?

 

My question regarding nofollow is :

 

should I nofollow the links on my website pointing to things like my facebook page, twitter etc.

 

 

thank you

Tuesday August 27, 2013

Victor Pan Said:

Hi Gordon,

If it's your website pointing to your social media profile, then you should follow those links. This helps Google establish the legitimate relationship between your website and its extended social media profiles.

If you ever mention a competitor with a similar name, I would nofollow that link ;)

Sunday August 25, 2013

gordon (not verified) Said:

Sorry,

another question regarding nofollow on my internal links:

lets say i have 3 places on my homepage, all pointing to one link. now i do not want to make such an importance of the link, so i would like to nofollow two of them and leave on intact.

Will search enging nofollow two of them, as I set out, and keep the one remaining in tact or will it completely ignore any remainder of link pointing to same page?

Let me know your thoughts, thank you.

 

 

Tuesday August 27, 2013

Victor Pan Said:

Hi Gordon,

From the layout of your flowershop website, with how you've set keyword-rich descriptions as the followed link and the CTA as the nofollowed link, I think you're doing a fine job. In this scenario, I would expect Google to disregard the duplicates without incurring any penalty to your website. Hope that helps!

Tuesday August 27, 2013

Matt (not verified) Said:

When building a website, is there any occasion for using no follow links?

Tuesday August 27, 2013

Victor Pan Said:

The following sections in a website might be a good idea to use no follow links as the default:

- The comment section (to prevent spammers)

- Sponsored ads (to prevent endorsing paid links)

- Blogroll (to other websites, which can also look like paid placements to search engines)

Hope this answers your question Matt!

Saturday June 14, 2014

Jameyson MacDonald (not verified) Said:

Hey Matt, this is pretty standard with most websites these days. By default, most commenting systems add a nofollow attribute to most links. I'm not really sure why, except maybe for the purpose of limiting the number of spam links being circulated on the web.

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