Free Keyword Grouper from WordStream

Copy and paste a list of up to 1,000 keywords into the box below. Use keywords from any source: SEO analytics reports, PPC search query reports, and keyword suggestion tools. If you have SEO visit counts, PPC clicks, or estimated search volume numbers, include these with your keywords (tab-separated).
We have identified the most profitable groupings for your keyword list. If you included Visit Counts or Click Data, those numbers appear in the Original Visit Counts column.

Review each Suggested Group by clicking it to preview the keywords within. Keep the groups you want, and delete the ones you do not, using the X button. When you are done you can Export or Email the keyword groups to yourself.
 
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The Free Keyword Grouper — Group Keywords for Stronger SEO & PPC Campaigns

"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keywords lists and this tool is called WordStream."
Mihaela Lica, Search Engine Journal
Search Engine Journal Review
"As Search Engine Marketing grows as an industry, it's inevitable that new technology will evolve to fill in the gaps where current solutions fall short. Case in point is WordStream, a new SEM tool that specifically helps raise productivity for handling, assembling, and segmenting your keyword list."
Josh Dreller, Search Engine Land
Search Engine Land Review

Learn More about The FREE Keyword Grouper

Want to know more about The Free Keyword Grouper? Keep reading or use the links to the right to jump down to a particular topic of interest.

What People are Saying about The Free Keyword Grouper

So far, it's been very well recieved by search marketers! Check out a recent blog posting that compiled some of the best industry buzz.

Is The Keyword Grouper Totally Free?

Yes, the Keyword Grouper Tool is free. You get 10 free uses up-front, then you can use the Keyword Grouper once per day going forward, for free. If you want unlimited use of the Keyword Grouper, subscribe to our Keyword Research Suite.

What are Keyword Groupings?

A keyword grouping (also known as a keyword niche, a keyword cluster and a keyword theme) is a small, targeted list of semantically related keywords that can be used to drive paid and organic search marketing strategies.

Why Do I Need a Keyword Grouper Tool?

Keyword reports from Web analytics and Search Query Reports from Google AdWords often contain tens of thousands of search queries -- this valuable information is very difficult to understand in such a raw format. Generally, making sense of huge lists of keywords requires importing keyword data into Microsoft Excel and trying to organize the data into columns or different worksheets.

The process of manually organizing huge lists of website keywords to find valuable groupings can take hours, even days, using typical keyword tools or spreadsheets. WordStream's Free Keyword Grouper automates that process -- just paste in up to 1,000 keywords and the tool finds the most profitable keyword groups for you to target in just seconds. The keyword groupings that you discover are incredibly valuable for informing and optimizing both SEO and PPC marketing.

How will Grouping Keywords Help My SEO Campaign?

Identifying groups of SEO keywords allows you to prioritize your SEO workflow, identify promising topics for Web content and blog posts and help ensure that your website's information architecture is well-optimized for the most profitable keyword phrases.

How will Keyword Groupings Help My PPC Campaign?

Identifying groups of PPC keywords that are relevant to your business allows you to create a strong account structure for your pay-per-click campaign at inception. This will save you time and money by delivering more relevant ads, which in turn improves your Quality Score, which drives both greater impression share and lower Cost-Per-Click (CPC).

Video Tutorial: How to Use the Keyword Grouper

Learn more about how to group keywords with our keywords grouper:

Where Do I Get Keywords to Group Together?

The Free Keyword Grouper requires that you paste in your keyword lists and, optionally, the associated keyword frequency data. This data can be obtained from a variety of different sources:

Generally speaking, keyword data derived from Web Analytics or Search Query reports is more valuable, since than keyword data is derived from your actual pay-per-click management and SEO campaigns. But you can just as easily paste in all of your keyword lists to see what groupings are discovered.

What if I don't have any keywords to use?

No problem. Try out our FREE Keyword Niche Finder instead.

What's the Difference Between The Free Keyword Tool, The Free Keyword Niche Finder, and The Free Keyword Grouper?

WordStream provides various free keyword tools. Here's a summary of them and what they do:

How does the Free Keyword Grouper work?

Our keyword grouper employs a proprietary keyword grouping algorithm that performs advanced linguistic, semantic and statistical analysis on your keyword list (up to 1,000 keywords, including everything from meta keywords to AdWords keywords) in order to find the most relevant and potentially profitable keyword niches -- all in just 2 seconds!

How do I Save my Keyword Groupings?

You can have your keyword grouper results emailed to you in a zipped file. Or, subscribe to our Keyword Research Suite to save and manage all your research on an ongoing basis. 

How Do I See More than 10 Groups of Keywords?

When you clear out a keyword group from the results (using the red X button next to that niche), another group will be added to the results. You can repeat this process until you've seen all the available keyword groups. However, the grouping tool only displays ten keyword niches at a time.

Will my keyword grouping data be kept private?

Yes. We don't save the keyword data that you paste into the keyword grouper. That's your valuable, proprietary data. WordStream will never provide or sell the names and private data of our customers or site users to outside companies. We are a reputable, award-winning, venture-backed company and therfore you can rest assured that we will honor our strict privacy policy. We also employ various security measures, including Secure Socket Layer (SSL) protocol, to protect the loss, misuse and alteration of information under our control.

To be clear: any the keyword data provided by WordStream users is in no way collected, shared or integrated with the Free Keyword Niche Finder or other free keyword tools, or any other third parties.