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SEO Optimization - Be More Productive with SEO Software & Tools

"SEO optimization" sounds redundant, at first blush, but search engine optimization is often inefficient and (ironically) far from optimized.

SEO software should provide you with a streamlined search strategy. While even an ideal all-in-one SEO toolkit can't replace your marketing department or your agency's staff, it can certainly make them more efficient. It can arm them with important information and should suggest to them where their time is best spent.

SEO tools should provide you with data and project work flow that make your Internet marketers better at their jobs.

This is precisely the impact WordStream has on your company's SEO.

The Cost of an seo ranking

Search optimization rankings are difficult to acquire (for the terms that drive traffic, anyway). To rank for a keyword you have to follow a series of best practices:

  • Create Intelligent Site Structure - Your site should feature an information architecture that strategically distributes link equity throughout its pages.
  • Research Keywords - SEO keyword research helps you identify the words people are using to talk about your offering and offerings like it. If no one searches for the words on your pages (or if the words you're targeting don't have enough to do with your offer) you either won't get traffic or you'll get traffic that won't help your business. Using an SEO keyword tool becomes essential in your keyword optimization efforts.
  • Optimize On-Page Content - Your website's pages should prominently feature targeted keywords (the product of your keyword research), and you should be using keywords intelligently in your headers.
  • Interlink Your Site's Content - Creating keyword-rich anchor text from one page's content to another page's content on your site will help indicate to the search engines what each of your pages is about, and will help those pages rank.
  • Generate Compelling, Noteworthy Content - You have to actually write the copy and make it conversion-friendly and worth linking to.
  • Build Off-Site Links - You need to promote your content so other sites, companies, etc. will point to your site as being trustworthy and relevant. These links increase rankings.

This is a non-trivial amount of work. You certainly don't want to do all of this work, create a mass of content, architect a site hierarchy, and build a sea of links, only to find out that the SEO keywords you were targeting either don't drive traffic or don't lead to conversions (and profits) for your business.

So how can you get definitive, personalized information about the keywords you're targeting? How can you avoid wasting time and effort chasing after the wrong search engine rankings for your inbound marketing efforts?

use paid search and historical site data for organic seo

WordStream offers PPC tools that provide you with hierarchical segmentations and Web-based analytic data which will help you to leverage information from your pay-per-click marketing campaigns (which offer instant feedback; you won't have to build out content and links to gain access to it) and any historical website information you may have:

Optimizing for SEO requires dependable information. Leveraging PPC data offers just that.

"SEO optimization" means not only doing keyword research, but also ensuring that the keyword suggestions that your research results in are accurate and apply to your site.

In addition, you can supplement the keywords based on your own website data with suggestions from our embedded, Google-based keyword suggestion tool. You can import these keyword suggestions at the click of a button, and WordStream will automatically organize the SEO keywords into your existing segmentations.

In the above picture, we see a hierarchy of terms. Each folder contains a list of keywords you can use to create further pages or to utilize on page content. Here is a look at the contents of the commercial restaurant equipment folder:

 use WordStream to inform your SEO campaigns.

This hierarchy is the result of PPC efforts and historical website data (learn more about where WordStream pulls information from in building a keyword database by consulting our keyword research and actalytics pages). It has the potential to be powerfully effective because it is:

  • SEO-Friendly - What the hierarchical structure represents is a pyramid-like information architecture that places more emphasis on broader, more competitive keywords. Search engines respond well to this sort of thematic content structure, and you are spreading your site's link equity strategically (more juice to more competitive phrases).
  • Based in Reality - Often, keyword research and other predictive SEO keyword tools give you theoretical metrics (guesses). The above hierarchy has been created by you in reaction to actual conversion and keyword traffic data.
  • Logical and User-Friendly - In addition to netting you more traffic, this sort of site design offers a logical progression to users, leading them from general content to options for more specific variations and explanations of that broad topic.

the best seo tip you'll get: prioritize work flow

The best way to optimize your SEO campaign is to ensure that you are allotting your time and resources to worthwhile endeavors. You need to know where the traffic and the conversions lie.

With WordStream's online SEO and search engine marketing tools, you can not only emulate your own PPC keyword grouping structure in your SEO campaigns, you can also view what groups of keywords drove what sort of traffic to your site:

SEO software from WordStream suggests workflow prioritization to you based on your site's historical and PPC data.

Here we see that the keyword software has assigned each keyword group a "popularity score", which takes into account the number of visits and the number of keywords contained in a group. You can also sort groups by visits, giving you a better idea of what areas require the most attention (we see here that there are two variations of restaurant supplies driving considerably more traffic than the others).

Use WordStream's workflow tool to keep track of which keyword groups have associated landing pages and to prioritize those that don't.

Use the workflow tab to prioritize seo content creation

try WordStream's seo optimization tools for free

You can start leveraging your website and your PPC campaign's historical data to streamline the SEO process today!

To learn more, you should: