|Keyword||Cost per Click (CPC)|
How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.
Want to learn more about how Google advertising works? Check out our infographic: What is Google AdWords?
The Top 10 Most Expensive Keywords are:
You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.
The next ten most expensive keywords complete our total list, resulting the top 20 most expensive keywords:
There you have it – the highest cost keywords. If you are considering entering into one of these industries, be ready to pay high cost per click rates for the top keywords. While some may start treatment facilities for the greater good, be aware that you’ll wind up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.
The most expensive SEM keywords may be frustrating for those in the industries, but they are the best keywords for Google, who makes 97% of revenue from advertising on Google sites (AdWords, AdSense). In the last four quarters, the biggest player of search engine history brought in $32.2 billion in total advertising revenue.
While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords. Keyword advertising is a highly lucrative business for Google. Learn more about the costs of AdWords here.
The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $54 a click.
Asking yourself, Should I use AdWords? If you are in an industry paying big bucks for the most expensive Google AdWords key words, you will want to make sure you are implementing pay per click marketing best practices. Here are a few to keep in mind:
Many people are surprised to find out that Google makes 97% of their revenue from online pay-per-click advertising. We decided to dig in and break apart exactly which keywords makes Google the most money.
For the Most Expensive Keywords Infographic, we compiled data from our own large keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period.
We then organized the grand total keyword list into categories by theme, such as “Credit,” or “Insurance.” The largest keyword categories were determined by weighting the number of keywords in each category, as well the estimated monthly search volume and average CPC for each keyword.
Quality Score is key for using AdWords effectively and getting the most out of your advertising budget. When bidding on competitive keywords, Quality Score is especially crucial because High Quality Scores can help you lower your average cost-per-click.
If you’re concerned about your Quality Score, try running the free AdWords Grader, a free tool that helps advertisers evaluate their PPC campaigns based on important metrics like Quality Score. If you score low, Quality Score can be improved by writing more targeted ad text and landing pages.
Negative Keywords help you eliminate unwanted queries from triggering your ads. Identifying them can help figure out what kinds of keywords you’re likely to be matched against and weed out keyword phrases that aren’t relevant, helping prevent wasted spend.
Well-optimized landing pages can have conversion rates as high as 20% or even 30%. The key to landing page optimization is trying out different types of offers, testing them, and seeing how people respond.
Targeting more specific keywords ensures that you only pay for keywords that are relevant to your business. Target specific, 3-5 word keywords. Implementing a keyword tool can help you generate specific keyword ideas, just make sure you are only paying for keywords that are specific to your business.
Yes, we’ve done several other studies in different quarters about Google’s earnings. Check out our:
The minimum bid per keyword is 5 cents.
Google can make up to $50 per click from PPC keyword bids
Insurance keywords are by far the most expensive. The Google AdWords keyword categories with the highest volumes and costs, such as the “insurance” category, represent businesses with very high lifetime customer value – in other words, industries like these are willing to pay a lot to acquire a new customer because the long term pay out in so beneficial.
The top CPC for insurance keywords is $54.91.
The highest CPC for loan keywords is $44.28.
The top cost-per-click for mortgage keywords is $47.12.
The greatest CPC for attorney keywords is $47.07.
For credit keywords, the highest CPC is $36.06.
The highest cost-per-click for lawyer keywords is $42.51.
The top largest cost-per-click for donation keywords is $42.02.
The greatest cost-per-click for degree keywords is $40.61.
With hosting keywords, the highest CPC is $31.91.
The top CPC for claim keywords is $45.51.
The largest cost-per-click for Conference Call keywords is $42.05.
The greatest CPC for trading keywords is $33.19.
The highest cost-per-click for software keywords is $35.29.
The largest cost-per-click for recovery keywords is $42.03.
The maximum recorded cost-per-click for transfer keywords is $29.86.
For gas & electric keywords, the largest recorded CPC is $54.62.
The greatest cost-per-click for class keywords is $35.04
The highest CPC for rehab keywords is $33.59
The greatest cost-per-click for treatment keywords is $37.18
For core blood keywords, the highest cost-per-click is $27.80
WordStream is a provider of PPC management software and PPC tools.