10 Tips for Creating Content on Facebook That Gets the Thumbs Up


With the recent release of our brand new infographic documenting Facebook's failures, I thought I'd write about how you can make sure that you yourself don't have any Facebook face-plants. Here are 10 tips for creating awesome Facebook content that will keep visitors interested and engaged.

  1. Post Content that Interests Your Customers

The key to developing a winning fan page that builds fans and pushes your business forward is to post content that genuinely interests your customers or clients. Don't focus solely on you or your business. By providing valuable information to the reader you will build a stronger relationship with current and prospective customers.

Red Bull on Facebook

Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos they know customers will enjoy, even if it doesn’t relate to Red Bull directly.

  1. Post a Variety of Content

Let’s imagine you own a pet grooming business. On your fan page, you’ll want to share a variety of content like:

  • Blog Posts – what’s new and happening at your business? Did Spot the puppy turn 1 this week?
  • Photos – in addition to photos of your store, take snap shots of workers and customers. Upload social media images and pics from events you’ve attended or hosted, like your canine Best in Show event.
  • Press Releases – let customers know about the updates and improvements you’ve made
  • Videos – do I need to even tell you how many adorable kitten videos are on the web?
  1. End Every Post With a Question

I hate to sound like a scrooge, but the truth is that people are pretty self-absorbed. Fan page visitors are much more likely to pay attention and respond to your posts if you address them personally and encourage them to get involved.

Pairing your Facebook posts with questions is a great way to accomplish this. You’ll get more engagement and better response if you post a link with a question or call to action, rather than just posting a link solo. Invite conversation whenever possible, with each post you do.

Ben & Jerry on Facebook

Ben & Jerry know how to get their customers chatting.

To go along with our pet grooming example, you might post a link to an article with “Five Tips for Cutting Your Dog’s Nails at Home” (trust me, this is not easy). Include a question with the link, such as “Do you have any special tricks for keeping your dog relaxed?”

  1. Don’t Post Too Frequently

According to a research study by the University of Colorado Denver Business School, the No.1 reason people dump Facebook friends is that they get annoyed being continuously bombarded with useless posts (if you are looking to lower your friend count, just download a couple of Zynga games and you’ll be golden).

Plastering a fan’s news feed won’t make them like you any more.  Make each post count!

  1. Allow Fans to Write on Your Wall

This might go without saying, but you really need to enable visitors to write on your wall. Disabling this feature means you might as well not have a fan page at all, since the whole point of being on Facebook is to get into dialogue with customers.

  1. Don’t Share Twitter Posts on Your Facebook Page

You’re talking to different audiences with different needs and expectations. It’s fine to have an announcement you want to share across Facebook and Twitter, but re-write it accordingly. And definitely remove the #&@s or people might think you’re saying some not-so-nice things.

  1. Use Contests, But Use Them in Moderation

Of course we can’t forget about contests, the bread and butter of fan pages. Contests are great, but they should be a fun and exciting event, not the norm.

Pumpkin coffee and apple cider are awesome reminders of fall because you can’t get them just any day of the year. Similarly, you shouldn’t be hosting contests so often that they lose their edge.

  1. Get Creative With the Contests

Try an essay, photo, or video contest to get a higher level of engagement with fans. It’s great to incorporate seasonal events, like a “Best Pumpkin Carving” or “Cutest Pet Costume” contest for Halloween. The Wildfire web application is a great tool for making interactive content like contests, quizzes, and surveys.

Boo the adorable pumpkin-dog!

Boo the adorable dog would win any contest. Because he is just too adorable.

If you run a social media photo contest, tag your customers so that the post appears on their wall too. That way you’re furthering your sphere of influence by reaching out to friends of your fans.

  1. Try Selecting a Monthly Topic

One idea in attempts to keep fans engaged is to select a different topic for each month. Talk about and post links to sites that cover that topic.

Having a different topic you address each month demonstrates that you have a continuous online presence, making you appear much more interesting (even if deep down you are incredibly dull). Which brings us to our final tip…

  1. Be Interesting!

After I got a PS3, I decided to follow the @AskPlaystation feed, which provides fascinating insight into topics such as how to clean your PS3 and ways to keep it ventilated. OK, to be fair, it is a customer support feed. But boy-howdy is it boring.

Ask PS3

Fascinating stuff.

Nobody, and I mean nobody, wants to look at a boring Facebook page. There are some environments where an air of professionalism is necessary, but that attitude will only come off as dull on Facebook.

Hopefully these tips got you thinking about ways to generate interesting and engaging content with your Facebook fans! Spread the love.

What are your tips and tricks for creating great content on Facebook?

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Dustin @ Internet Beacon
Oct 25, 2011

These are some great tips, a few of them I wouldn't have thought of like having a monthly topic.  Thats a great idea but only as long as you have enough content to cover for that topic.  And I also agree with asking a question at the end of your post.  I just recenlty began to post a question at the end of or within my artlces and I was able to see an immediate increase in responses and comments.  Speaking of questions, How do you feel about "Like-Gating" Facebook content? -Dustin 

Oct 27, 2011

Hey Dustin,Glad you liked the post!In response to your question: I'm a bit unsure about like-gating. I personally find it pretty irritating, but I think it's not so terrible if you actually have some awesome content to show visitors when they finally do "like" you. When I like a page and am just given the same old ho-hum, that's when I end up feeling used. How about you?

Smart Touch
Nov 07, 2012

There are some posts cannot get old, because the information included in it is essential.I would like to add beside the Blog posts, pictures and videos (beside submitting them wisely), don't submit any conetnt.choose the relevant content so you can get your fans interacting with you.

Anonymous Coward
Jul 19, 2013

Right. Interesting post. But it's more like a '10 tips for dummies' thing, isn't it? And ending each post with a question? That's getting old. Real fast. If the content you post is interesting enough, people will respond to it anyway. Sure, ask away if you're interested, but I often see these posts that end with a question (like the poster learned on his social media course) but then they never respond to the answers or posts from other people. So, please add an extra tip: don't just post (dump) your content and continue with your other work. Being a good community manager involves more than that. 

click4support Tech Support
Apr 29, 2014

Hiii, I agreed with what you said, that it is really not necessary that all of your post always end with question.. It is definitely true that post which ends up with question attracts the people to reply.. But not always, as many of them can create nuisance.. So, better avoid to be monotonous but instead select some different, creative and attractive stuff on your post to talk about. Framing some interesting question if suits it could be an added benefit... 

brad crawford
Sep 14, 2013

Thank you for writing this detailed and I am impressed by the quality of this post., shared it with all my friend. Thank you! :)

Peter Denis
Sep 01, 2016

I love this article. This is very well written. You have truly enriched me with some excellent knowledge.

Tonya Parsons
Jan 02, 2017

Thank you for writing this detailed and I am impressed by the quality of this post.,

Abhinav Mishra
Jan 10, 2017

Great post Megan, You really mentioned some mind blowing tips on getting the content read,shared and talked.

Feb 06, 2017

Now I am ready to do my breakfast, later than having my breakfast coming yet
again to read more news.

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