Rob Glover

Rob Glover

Rob is the Senior Copywriter at WordStream and LocaliQ, with over 10 years of experience in paid and organic marketing—including SEO, social media, content marketing, and local search. He’s worked across dozens of industries, from SMBs to enterprise, and now specializes in helping businesses build sustainable growth strategies. His work has appeared in Search Engine Land, eMarketer, and more. Outside of marketing, he loves to travel, camp, and mountain bike with his wife and dog.

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7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)

Your Facebook Business Page is one of the most important online properties for your business. Use these steps to create and optimize a Business Page that attracts more visitors and customers.

Client Retention for Agencies: 10 Tips for Keeping Clients for the Long Haul

Client retention is critical for growing agencies. Here you'll get 10 tips to keep clients happily working with your agency longer.

Ranked: The 14 Most Important Copywriting Skills Every Marketer Needs

Copywriting isn't just for copywriters. It's useful for anyone that sells. These 14 copywriting skills are fundamental to do it well.

How to Write a Persuasive Executive Summary (+The One Example You Need to Steal)

A compelling executive summary could land you funding, loans, and new customers. Here's what you need to write them and an example to copy.

Use These 7 Listings Management Tools to Get Found & Get Leads

Missing or incorrect local listings could cost you leads and sales. These listings management tools will help you maximize the traffic you get from business directories.

7 Serious Risks You Face Using AI for Marketing

The AI rush is on! Learn how to avoid seven risks of using AI for marketing.

Know Your Worth: Mastering PPC Management Pricing for Agencies

PPC management pricing can make or break your agency's ability to predict revenue. Learn how to pick the right pricing model for your PPC clients.

Google Search Generative Experience (SGE): What AI on the SERP Means for You

How will Google's Search Generative Experience impact your business? We break it down for you.

5 Quick & Easy Ways to Get More Referral Traffic (+Examples)

Learn everything you need to know about referral traffic, including how to get more of it for your website.