Write a CTA that actually converts — in seconds.

Generate six best-practice CTA ideas for landing pages and emails based on your unique promotion and tone.

/ CTA Generator

Write a CTA that actually converts — in seconds.

Tell us what you're promoting and the tone you want. We'll generate six best-practice CTA ideas you can use as CTA inspiration for your landing page or email.

1Tell us about your offer

Enter a brand name or a descriptive product name.
✓ Brand: Slack, Google Ads Grader, Mailchimp.
✓ Descriptive: Audio Transcription Comparison Tool — we'll add "the" in front automatically so the CTA reads naturally.

Keep it short — 2 to 4 words, starting with a verb. Think of the end-benefit, not the feature.
✓ grow revenue, save time, rank higher, cut ad spend.
✗ compare audio transcription costs (too long — try cut transcription costs instead).

2Pick a goal and tone
3Generate your CTAs

No signup. Updates instantly.

The 4 principles behind every CTA we generate

  1. Anchor the CTA to an outcome. Don't tell people what to do — tell them what they'll get. "Reduce foot pain" beats "Click here."
  2. Use value words. More than half of top-ranked Google Ads include at least one power word like free, now, or quality.
  3. Match CTA strength to intent. Cold audiences get low-commitment asks. Pricing-page visitors get "Get a quote" or "Start your free trial."
  4. Add microcopy to kill hesitation. One short line under the button — "No credit card required," "Takes 2 minutes" — quietly saves conversions.
Built on the principles in WordStream's 31 Call to Action Examples and 36 Best Call to Action Phrases.
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31 Call to Action Examples + How to Write Your Own